Section one: Contracting authority
one.1) Name and addresses
West Midlands Combined Authority
16 Summer Lane
Birmingham
B193SD
Contact
Chanel Herbert
Country
United Kingdom
Region code
UKG31 - Birmingham
Companies House
11658734
Internet address(es)
Main address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
Other activity
Data Segmentation and Visualisation
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Bespoke Citizen Segmentation Tool and Visualisation
Reference number
PRT-TFWM-SMG-2025-0003
two.1.2) Main CPV code
- 72322000 - Data management services
two.1.3) Type of contract
Services
two.1.4) Short description
Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better
services, influence behaviour change, and improve communications across its strategic priorities
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £175,980
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
two.2.4) Description of the procurement
Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better
services, influence behaviour change, and improve communications across its strategic priorities
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
Awarded to Experian Limited on the basis that WMCA wish to buy a service that is additional (partly repeat) provisions of an existing supplier via a compliant route.
The CCS Contract Award Service was used to reduce an extensive list of suppliers to a shortlist of four (4) based on the requirement (ref. 69968), with Experian Ltd identified as the only supplier offering a provision that fully met the specification.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
21 January 2026
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Experian Limited
Nottingham
Country
United Kingdom
NUTS code
- UKF - East Midlands (England)
Companies House
653331
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £180,000
Total value of the contract/lot: £175,980
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
The High Court of England and Wales
London
Country
United Kingdom