Tender

PS095 Media Buying Design and Digital Services Framework Agreement

  • Birmingham City University

F02: Contract notice

Notice identifier: 2023/S 000-006595

Procurement identifier (OCID): ocds-h6vhtk-03aeb8

Published 7 March 2023, 2:05pm



Section one: Contracting authority

one.1) Name and addresses

Birmingham City University

Joseph Priestley Building, Cardigan Street

Birmingham

B4 7BD

Contact

Alison Atkinson

Email

procurement@bcu.ac.uk

Telephone

+44 01213317677

Country

United Kingdom

Region code

UKG31 - Birmingham

Internet address(es)

Main address

https://www.delta-escourcing.com/delta

Buyer's address

www.bcu.ac.uk

one.3) Communication

Access to the procurement documents is restricted. Further information can be obtained at

https://www.delta-escourcing.com/delta

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted electronically via

https://www.delta-escourcing.com/delta

Tenders or requests to participate must be submitted to the above-mentioned address

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

PS095 Media Buying Design and Digital Services Framework Agreement

Reference number

Ref: PS095

two.1.2) Main CPV code

  • 79340000 - Advertising and marketing services

two.1.3) Type of contract

Services

two.1.4) Short description

Birmingham City University (BCU) is looking to work with several design suppliers and an outdoor media buyer to support their undergraduate, postgraduate and international recruitment marketing. To reflect the wide-ranging nature of this work, the procurement process has been broken down into two separate lots:

Lot 1: Media Buying – Outdoor Media

Lot 2: Creative Services – Design Services

two.1.5) Estimated total value

Value excluding VAT: £6,796,000

two.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

Maximum number of lots that may be awarded to one tenderer: 2

The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

Refer to tender documents

two.2) Description

two.2.1) Title

Lot 1: Media Buying – Outdoor Media

Lot No

2 Lots

two.2.2) Additional CPV code(s)

  • 79342000 - Marketing services
    • JA09 - Multimedia

two.2.3) Place of performance

NUTS codes
  • UKG31 - Birmingham
Main site or place of performance

Birmingham

two.2.4) Description of the procurement

The University wishes to work with a single specialist outdoor media supplier to respond to specific tactical requirements. Further information can be found in the tender documents.

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £4,000,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

48

This contract is subject to renewal

Yes

Description of renewals

The Framework will last for the period of 2 years with, an option to extend for a further period of 12 months and an additional 12 months thereafter - a total extension period of 24 months and a total possible framework period of 48 months.

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: Yes

Identification of the project

This tender may be part funded by the European Regional Development Fund

two.2.14) Additional information

Refer to the tender documents

two.2) Description

two.2.1) Title

Lot 2 - Creative Services - Design Services

Lot No

Lot 2

two.2.2) Additional CPV code(s)

  • 79342000 - Marketing services

two.2.3) Place of performance

NUTS codes
  • UKG31 - Birmingham
Main site or place of performance

Birmingham

two.2.4) Description of the procurement

Birmingham City University (BCU) is looking to work with several design suppliers and an outdoor media buyer to support their undergraduate, postgraduate and international recruitment marketing.

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £100,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

48

This contract is subject to renewal

Yes

Description of renewals

Media Buying Design and Digital Services Framework Agreement for the period of 2 years with, an option to extend for a further period of 12 months and an additional 12 months thereafter - a total extension period of 24 months and a total possible Framework period of 48 months.

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: Yes

Identification of the project

This tender may be part funded by the European Regional Development Fund

two.2.14) Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/66SHXXV6NQ


Section three. Legal, economic, financial and technical information

three.1) Conditions for participation

three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions

Refer to tender documents

three.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

three.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents

three.2) Conditions related to the contract

three.2.2) Contract performance conditions

Refer to tender documents


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with several operators

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.1) Previous publication concerning this procedure

Notice number: 2019/S 027-060398

four.2.2) Time limit for receipt of tenders or requests to participate

Date

14 April 2023

Local time

12:00pm

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.6) Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 31 July 2023

four.2.7) Conditions for opening of tenders

Date

14 April 2023

Local time

12:00pm

Place

https://www.delta-escourcing.com/delta

Information about authorised persons and opening procedure

Procurement will witness the opening ceremony using the delta portal


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: Yes

Estimated timing for further notices to be published: 2 - 4 years

six.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

six.3) Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.Refer to the tender documents

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./66SHXXV6NQ" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./66SHXXV6NQ

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/66SHXXV6NQ" target="_blank">https://www.delta-esourcing.com/respond/66SHXXV6NQ

GO Reference: GO-202337-PRO-22275311

six.4) Procedures for review

six.4.1) Review body

Birmingham City University

https://www.bcu.ac.uk/, 15 Bartholomew Row, Birmingham

Birmingham

B5 5JU

Email

alison.atkinson@bcu.ac.uk

Telephone

+44 7858682670

Country

United Kingdom