Section one: Contracting authority
one.1) Name and addresses
University of Ulster
Block X Room X031, Cromore Road
Coleraine
BT52 1SA
Contact
cs.houston@ulster.ac.uk
Telephone
+44 2870123132
Country
United Kingdom
NUTS code
UKN - NORTHERN IRELAND
National registration number
NIC100166
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Buying for Campaigns and Advertising
Reference number
project_25858
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
Media Buying for Campaigns and Advertising
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £800,000
two.2) Description
two.2.2) Additional CPV code(s)
- 22462000 - Advertising material
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKN - NORTHERN IRELAND
two.2.4) Description of the procurement
The Service Provider shall deliver media planning and buying services for multiple University campaigns and advertising. These campaigns and advertising requirements will vary in size and scope depending on business area and geographic location. In addition, the Service Provider will be expected to work co-operatively with our other third-party contractors as and when required to ensure that all services are cohesive and integrated.
The Service Provider will be expected to provide media buying for campaigns and advertising including planning, management and evaluation services. In addition, this will include but not be limited to, marketing insight, channel planning and best practice for multi-channel campaigns, planning and monitoring of media campaigns, post campaign evaluation and reporting.
two.2.5) Award criteria
Quality criterion - Name: Contract Implementation in Northern Ireland / Weighting: 20%
Quality criterion - Name: Resource Allocation / Weighting: 10%
Quality criterion - Name: Methodology for Contract Management / Weighting: 20%
Quality criterion - Name: Methodology for Service Delivery / Weighting: 10%
Quality criterion - Name: Cost Management / Weighting: 10%
Price - Weighting: 30%
two.2.11) Information about options
Options: Yes
Description of options
The contract will be for two (2) years initially, with an option to extend for any periods up to and including twenty-four (24) months.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
This call-off contract was awarded following further competition as provided for under the ESPO Advertising Solutions (Recruitment Advertising and other Advertising Services) framework agreement for Framework Reference/3A-16 / Lot 2 - Public Notices Advertising.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2016/S 140-253008
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
3 March 2021
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Anderson Spratt Group Limited
Anderson House, 409 Holywood Road
Belfast
BT4 2GU
Country
United Kingdom
NUTS code
- UKN0 - Northern Ireland
National registration number
NI026707
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £800,000
Total value of the contract/lot: £800,000
Section six. Complementary information
six.3) Additional information
It is anticipated the contract will commence on 8 March 2021
six.4) Procedures for review
six.4.1) Review body
High Court of Justice in Northern Ireland
Royal Courts of Justice, Chichester Street
Belfast
BT1 3JY
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
The Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (Northern Ireland).