Section one: Contracting authority
one.1) Name and addresses
The University of Keele
Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park
Keele, Staffordshire
ST5 5NB
Contact
Darren Pearce
Telephone
+44 1782734124
Country
United Kingdom
Region code
UKG24 - Staffordshire CC
Companies House
Company number RC000655
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/universityofkeele/aspx/Home
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://in-tendhost.co.uk/universityofkeele/aspx/Home
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://in-tendhost.co.uk/universityofkeele/aspx/Home
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Prospective Student Engagement and Conversion Service for Keele University
Reference number
KU/697/DP/SM/2025
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT).
The services required are fully described in the Tender Specification.
All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification.
All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.
two.1.5) Estimated total value
Value excluding VAT: £1,900,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG24 - Staffordshire CC
two.2.4) Description of the procurement
Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been divided into lots.
The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.
The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.
two.2.5) Award criteria
Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks
Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks
Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks
Price - Weighting: 300 marks
two.2.6) Estimated value
Value excluding VAT: £1,900,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 July 2025
End date
30 September 2027
This contract is subject to renewal
Yes
Description of renewals
Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029.
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
31 March 2025
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 4 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
1 April 2025
Local time
12:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
High Court of England and Wales
Royal Courts of Justice, Strand
London
WCA2 2LL
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
The University of Keele
Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park,
Keele, Staffordshire
ST5 5NB
Telephone
+44 1782734124
Country
United Kingdom
Internet address
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
Any review proceedings should be promptly brought to the attention of the Chief Financial Officer of the University at the address provided above and will be dealt with in accordance
with the requirements of the Public Contracts Regulations 2015 ('PCRs 2015').
Any review proceedings must be brought within the timescales specified by the applicable law, including, without limitation, the PCRs 2015.
In accordance with the PCRs 2015, the University will incorporate a minimum 10-calendar day standstill period from the date
information on the award of the contract is communicated to tenderers.
six.4.4) Service from which information about the review procedure may be obtained
The University of Keele
Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park,
Keele, Staffordshire
ST5 5NB
Telephone
+44 1782734124
Country
United Kingdom