Scope
Reference
UOE/2026/101/JT
Description
The University is looking to establish a multi‑supplier Framework Agreement for marketing, media planning and buying, and campaign delivery services. The Framework will support brand and reputation activity, student recruitment (UG, PGT and where relevant B2B), international marketing, and the growth of online programmes. We are seeking a group of experienced suppliers who can provide strategic insight, high‑quality campaign delivery, and access to specialist expertise across key domestic and international markets. Framework partners must demonstrate proven higher education experience, the ability to work collaboratively across complex stakeholder groups, and a commitment to transparent pricing, innovation, regulatory compliance and value for money. The Framework will be used for a range of activity including integrated campaign planning, media buying, optimisation, analytics and reporting. Suppliers will be appointed to provide flexible capacity and diverse capability, with call‑offs awarded via direct award or mini‑competition depending on project requirements.
Commercial tool
Establishes a framework
Total value (estimated)
- £2,850,000 excluding VAT
- £3,420,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 May 2026 to 1 May 2028
- Possible extension to 1 May 2030
- 4 years, 1 day
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
Contract locations
- UKK4 - Devon
Engagement
Engagement deadline
6 February 2026
Engagement process description
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
30 March 2026
Contracting authority
University of Exeter
- Public Procurement Organisation Number: PZYG-2396-XCRZ
Northcote House
Exeter
EX4 4QH
United Kingdom
Contact name: Jo Tudor
Telephone: +44 1392723333
Email: j.i.tudor@exeter.ac.uk
Website: https://www.exeter.ac.uk
Region: UKK43 - Devon CC
Organisation type: Public authority - sub-central government