Section one: Contracting authority
one.1) Name and addresses
Newcastle University
Newcastle University, Procurement Services, Kingsgate
Newcastle
NE1 7RU
Contact
Mrs Natalie Morton
Telephone
+44 1912086396
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk
Reference number
DN530567
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
We are seeking to appoint a supplier to provide paid for profile listings on third party websites owned by IDP relating to Undergraduate recruitment. The paid profiles are to increase our exposure on both WhatUni.com and CompleteUniversityGuide.co.uk. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites.
The supplier specifically is required to provide the following services and experience:
1) A premium paid for profile on the website whatuni.com
2) A premium paid for profile on the website completeuniversityguide.co.uk
3) Provide campaign attribution and KPI measurements for activity relating to the paid for profiles on each site
4) Provide regular insight into industry best practice, trends and future placement opportunities, for example:
a) Provide insight in to profile performance against competitors
b) Provide case study examples of other providers maximising their profiles on listing sites
c) Suggest additional placement opportunities across the IDP portfolio to improve campaigns and increase ROI
d) Give advance notice of new features and products available across the IDP portfolio of websites and associated third party placements
5) Provide a single Account Manager for the paid for profiles
6) Provide access to IDP demand tracker tool, based on IDP profiles, to compare subject market demand vs. Newcastle University and competitors by location.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £55,000
two.2) Description
two.2.1) Title
Social Media, Paid Search and Paid Social
Lot No
4
two.2.2) Additional CPV code(s)
- 72000000 - IT services: consulting, software development, Internet and support
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
two.2.4) Description of the procurement
Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services.
The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team.
Our vision for marketing at Newcastle encompasses the following:
• embracing a ‘digital first’ approach;
• encouraging our team through personal growth;
• engaging with our clients and audiences;
• delivering an exceptional marketing strategy.
There will be six lots on this DPS:
1) web services, SEO and digital content;
2) graphic design and print, branding, copywriting;
3) programmatic advertising management, media buying, public relations;
4) social media, paid search and paid social;
5) international;
6) platforms.
two.2.5) Award criteria
Quality criterion - Name: Ability to meet the Requirements / Weighting: 10
Cost criterion - Name: Associated costs and fees / Weighting: 90
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 129-318079
Section five. Award of contract
Contract No
NU1589-13
Lot No
4
Title
(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 March 2021
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
IDP Connect Ltd
Greater London
SW6 3JW
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £55,000
Total value of the contract/lot: £47,500
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Newcastle University
Tyne and Wear
NE1 7RU
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
NE1 7RU
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.