Section one: Contracting authority
one.1) Name and addresses
Newcastle University
Newcastle University, King's Gate
Newcastle upon Tyne
NE1 7RU
Contact
Miss Helen Gayton
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
(NU/1589-48) Digital Media Production Support
Reference number
DN594792
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
We are seeking to appoint a supplier to provide flexible media buying and copy writing support for both digital, out of home and print advertising.
The supplier will need to be able to work across channels:
• independently on stand-alone campaign briefs, from single objective campaigns to full funnel approaches
• provide capacity support for existing campaigns ran by the internal paid media team (eg booking pre-determined 3rd party placements to compliment a wider campaign or managing the international element of a full recruitment cycle paid search campaign)
It is expected the value of each campaign request will be between £5,000 and £100,000 inclusive of all taxes and agency fees. It is estimated there will be at least 6 campaign requests within the contract period.
The supplier may also be required to source and secure conference and award sponsorship opportunities.
The supplier specifically is required to have the ability to provide the following services and experience:
• Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment
• Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector
• Knowledge and experience booking campaigns
• understanding of key award ceremonies for the Higher Education industry
• Experience securing award ceremony and/or conference sponsorship opportunities
• Provide detailed campaign attribution and KPI measurements for all managed campaigns as well as forecast performance
• Provide full campaign reporting and optimisation as well as a breakdown on hours worked
• Provide support on creative optimisation and testing inclusive of campaign costs
• Provide regular insight into industry best practice, trends and future placement opportunities
• ability to export campaign data and builds at the end of campaigns, or transfer ownership of accounts, where supported by platforms, back in house
• Provide a single Account Manager for all campaigns
• Ensure appropriate non-disclosure agreements are in place
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £75,000 / Highest offer: £750,000 taken into consideration
two.2) Description
two.2.2) Additional CPV code(s)
- 72210000 - Programming services of packaged software products
- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 72212481 - Sales or marketing software development services
- 72212480 - Sales, marketing and business intelligence software development services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
We are seeking to appoint a supplier to provide flexible media buying and copy writing support for both digital, out of home and print advertising.
The supplier will need to be able to work across channels:
• independently on stand-alone campaign briefs, from single objective campaigns to full funnel approaches
• provide capacity support for existing campaigns ran by the internal paid media team (eg booking pre-determined 3rd party placements to compliment a wider campaign or managing the international element of a full recruitment cycle paid search campaign)
It is expected the value of each campaign request will be between £5,000 and £100,000 inclusive of all taxes and agency fees. It is estimated there will be at least 6 campaign requests within the contract period.
The supplier may also be required to source and secure conference and award sponsorship opportunities.
The supplier specifically is required to have the ability to provide the following services and experience:
• Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment
• Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector
• Knowledge and experience booking campaigns
• understanding of key award ceremonies for the Higher Education industry
• Experience securing award ceremony and/or conference sponsorship opportunities
• Provide detailed campaign attribution and KPI measurements for all managed campaigns as well as forecast performance
• Provide full campaign reporting and optimisation as well as a breakdown on hours worked
• Provide support on creative optimisation and testing inclusive of campaign costs
• Provide regular insight into industry best practice, trends and future placement opportunities
• ability to export campaign data and builds at the end of campaigns, or transfer ownership of accounts, where supported by platforms, back in house
• Provide a single Account Manager for all campaigns
• Ensure appropriate non-disclosure agreements are in place
two.2.5) Award criteria
Quality criterion - Name: Ability to meet the Timeline / Weighting: P/F
Quality criterion - Name: Ability to meet the Requirements / Weighting: P/F
Quality criterion - Name: Quality - Ability to meet the Requirements / Weighting: 50
Cost criterion - Name: Management Fees and Taxes / Weighting: 50
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.6) Information about electronic auction
An electronic auction will be used
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 129-318079
Section five. Award of contract
Contract No
NU/1589-48
Lot No
3
Title
(NU/1589-48) Digital Media Production Support
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 February 2022
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
SMRS Ltd
3 George Leigh Street
Manchester
M4 6BD
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £75,000 / Highest offer: £750,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
six.4.4) Service from which information about the review procedure may be obtained
Newcastle University
Tyne and Wear
Country
United Kingdom