Section one: Contracting authority/entity
one.1) Name and addresses
West Midlands Combined Authority
16 Summer Lane
Birmingham
B19 3SD
Telephone
+44 3453036760
Country
United Kingdom
NUTS code
UKG - West Midlands (England)
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://wmca.bravosolution.co.uk
Additional information can be obtained from the above-mentioned address
Applications or, where applicable, tenders must be submitted electronically via
https://wmca.bravosolution.co.uk
Applications or, where applicable, tenders must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
West Midlands Cycle Hire Scheme Sponsorship
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
We're looking for an ambitious and innovative partner to sponsor our popular fleet of bikes and eBikes across the West Midlands.
West Midlands Cycle Hire is the largest cycle hire scheme to launch in the UK since London in 2010, with 1,500 bikes and eBikes available across Birmingham, Coventry, Sandwell, Stourbridge, Solihull, Sutton Coldfield, Walsall and Wolverhampton.
We are excited to invite organisations to bid for the rights to sponsor the scheme to October 2025, with the potential to extend for a further three years. You will play a key role in making cycling accessible to the 2.6 million people living in the region, delivering tangible public health and sustainability outcomes.
Expressions of interest and tender documents can be obtained from the Bravo site: http://wmca.bravosolution.co.uk
project_525 - West Midlands Cycle Hire Scheme Sponsorship
ITT: itt_1053 - West Midlands Cycle Hire Scheme Sponsorship
All communication must be via the above e-tendering system.
two.1.5) Estimated total value
Value excluding VAT: £7,000,000
two.1.6) Information about lots
This concession is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
two.2.4) Description of the procurement
We're looking for an ambitious and innovative partner to sponsor our popular fleet of bikes and eBikes across the West Midlands.
West Midlands Cycle Hire is the largest cycle hire scheme to launch in the UK since London in 2010, with 1,500 bikes and eBikes available across Birmingham, Coventry, Sandwell, Stourbridge, Solihull, Sutton Coldfield, Walsall and Wolverhampton.
We are excited to invite organisations to bid for the rights to sponsor the scheme to October 2025, with the potential to extend for a further three years. You will play a key role in making cycling accessible to the 2.6 million people living in the region, delivering tangible public health and sustainability outcomes.
Expressions of interest and tender documents can be obtained from the Bravo site: http://wmca.bravosolution.co.uk
project_525 - West Midlands Cycle Hire Scheme Sponsorship
All communication must be via the above e-tendering system.
two.2.5) Award criteria
Concession is awarded on the basis of the criteria stated in the procurement documents
two.2.7) Duration of the concession
End date
31 October 2028
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.2) Administrative information
four.2.2) Time limit for submission of applications or receipt of tenders
Date
4 April 2022
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.3) Additional information
Expressions of interest and tender documents can be obtained from the Bravo site: http://wmca.bravosolution.co.uk
project_525 - West Midlands Cycle Hire Scheme Sponsorship
ITT: itt_1053 - West Midlands Cycle Hire Scheme Sponsorship
All communication must be via the above e-tendering system.
six.4) Procedures for review
six.4.1) Review body
WMCA
16 Summer Lane
Birmingham
B19 3SD
Country
United Kingdom