Tender

Media Advertising and Associated Services

  • Coventry University

F02: Contract notice

Notice identifier: 2022/S 000-005874

Procurement identifier (OCID): ocds-h6vhtk-031d8b

Published 3 March 2022, 12:47pm



Section one: Contracting authority

one.1) Name and addresses

Coventry University

Priory Street

Coventry

CV1 5FB

Contact

Shannon Millard

Email

Procurement@coventry.ac.uk

Country

United Kingdom

NUTS code

UKG33 - Coventry

Internet address(es)

Main address

https://www.coventry.ac.uk/

Buyer's address

https://www.coventry.ac.uk/the-university/financial-information/procurement/

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://in-tendhost.co.uk/coventryuniversity

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted to the above-mentioned address

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Media Advertising and Associated Services

Reference number

PD-685-21-KM

two.1.2) Main CPV code

  • 79340000 - Advertising and marketing services

two.1.3) Type of contract

Services

two.1.4) Short description

The University continues to grow its brand visibility through powerful and coordinated marketing campaigns, reaching prospective students and influencers, ultimately impacting student numbers. Coventry is seeking formal tenders for three Media Buying Services supplier frameworks to help build upon the success of our current advertising. These will replace the current framework contracts which expire in August 2022. The refreshed frameworks will be structured similarly to those which are to be replaced, with the media buying split into the following 3 lots:Lot 1: UK online and International online/offline (excluding China)Lot 2: UK offlineLot 3: ChinaPlease refer to section 6.2 in the ITT for the core requirements of the service.

two.1.5) Estimated total value

Value excluding VAT: £4,000,000

two.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

two.2) Description

two.2.1) Title

UK online and International (excluding China)

Lot No

1

two.2.2) Additional CPV code(s)

  • 79340000 - Advertising and marketing services
  • 79341000 - Advertising services
  • 79341400 - Advertising campaign services

two.2.3) Place of performance

NUTS codes
  • UK - United Kingdom
Main site or place of performance

Coventry

two.2.4) Description of the procurement

Lot 1: Media Advertising for UK online and International (excluding China)

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £2,800,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

48

This contract is subject to renewal

Yes

Description of renewals

3+1

two.2.9) Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2) Description

two.2.1) Title

UK offline

Lot No

2

two.2.2) Additional CPV code(s)

  • 79340000 - Advertising and marketing services
  • 79341000 - Advertising services
  • 79341400 - Advertising campaign services

two.2.3) Place of performance

NUTS codes
  • UK - United Kingdom
Main site or place of performance

Coventry

two.2.4) Description of the procurement

Media Advertising and Associated services for UK offline

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £800,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

48

This contract is subject to renewal

Yes

Description of renewals

3+1

two.2.9) Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2) Description

two.2.1) Title

Media Advertising in China

Lot No

3

two.2.2) Additional CPV code(s)

  • 79340000 - Advertising and marketing services
  • 79341000 - Advertising services
  • 79341400 - Advertising campaign services

two.2.3) Place of performance

NUTS codes
  • UK - United Kingdom
Main site or place of performance

Coventry

two.2.4) Description of the procurement

Media Advertising and Associated Services China

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £400,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

48

This contract is subject to renewal

Yes

Description of renewals

3+1

two.2.9) Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section three. Legal, economic, financial and technical information

three.1) Conditions for participation

three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions

The University's particular requirement will be set out in the Invitation to Tender and SQ documentation.

three.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

three.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents

three.2) Conditions related to the contract

three.2.2) Contract performance conditions

The University's particular requirement will be set out in the Invitation to Tender and SQ documentation.


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Restricted procedure

four.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with several operators

Envisaged maximum number of participants to the framework agreement: 3

In the case of framework agreements, provide justification for any duration exceeding 4 years:

n/a

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.2) Time limit for receipt of tenders or requests to participate

Date

4 April 2022

Local time

12:00pm

four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates

18 April 2022

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 4 (from the date stated for receipt of tender)


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: Yes

Estimated timing for further notices to be published: 4 years

six.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

six.4) Procedures for review

six.4.1) Review body

Legal Department

Coventry

CV1 5FB

Country

United Kingdom

Internet address

https://www.coventry.ac.uk/the-university/financial-information/procurement/