Section one: Contracting entity
one.1) Name and addresses
FIRST MTR SOUTH WESTERN TRAINS LIMITED
8th Floor,The Point, 37 North Wharf Road
LONDON
W21AF
Contact
Tony Brabander
ProcurementandContracts@swrailway.com
Telephone
+44 7790884849
Country
United Kingdom
Region code
UKI32 - Westminster
Companies House
07900320
Internet address(es)
Main address
https://www.southwesternrailway.com/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
http://redirect.transaxions.com/events/qv5Xd
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://s2c-uk62.waxdigital.com/FirstGroupPlc/SignIn.aspx
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Marketing Analytical Services
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The SWR Marketing department have two main components for this tender. There is CPD and CRM which both have the own requirement. This tender is also looking to future proof our requirement and will contain an element of innovation.
SWR's main objective with this tender is to contract with a successful Supplier, covering all Services in this document and acting as our Marketing and Analytical service provider. The Services provided will encapsulate analytical, data and media support services
• Data - Provision of 3rd party data source to compliantly increase reach.
• Analysis - Supporting the build of user cases.
• Strategy - CRM and Media strategy support to identify key opportunities across both digital and direct ecosystems.
SWR is currently in contract with a provider for these Services, which are due to expire 30 September 2023. The table in section 7 below outlines our projected timescales from tender, award and contract implementation. The Supplier will need to take into consideration these timescales when submitting their tender submission.
The awarded contract will be for three (3) years plus the option to renew yearly for a further two years.
The proposed contract with be our Goods & Services Agreement with amended clauses.
two.1.5) Estimated total value
Value excluding VAT: £1,600,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 72313000 - Data capture services
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
The Services provided will encapsulate analytical, data and media support services
• Data - Provision of 3rd party data source to compliantly increase reach.
• Analysis - Supporting the build of user cases.
• Strategy - CRM and Media strategy support to identify key opportunities across both digital and direct ecosystems.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: Yes
Description of options
There will be a built in 12 month extension for 2 consecutive years
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
31 March 2023
Local time
4:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
FIRST MTR SOUTH WESTERN TRAINS LIMITED
8th Floor, The Point, 37 North Wharf Road
London
W1 2AF
Country
United Kingdom