Section one: Contracting authority/entity
one.1) Name and addresses
Tourism Northern Ireland
10-12 Linum Chambers, Bedford Street
BELFAST
BT2 7ES
ssdadmin.cpd@finance-ni.gov.uk
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://etendersni.gov.uk/epps
Buyer's address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Advertising, Design and Marketing Services for Tourism Northern Ireland Resource
Reference number
ID 2342618
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement at the time of conclusion of the contract:
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its
marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed
against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is also detailed below.
Lot 1: Strategic and Lead Creative Agency
Lot 2: Online Media Services
Lot 3: Offline Media Services
Lot 4: Design, Marketing and Content Services
two.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months
60
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.2) Administrative information
four.2.1) Contract award notice concerning this contract
Notice number: 2019/S 189-459124
Section five. Award of contract/concession
Contract No
1
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract/concession award decision:
17 February 2020
five.2.2) Information about tenders
The contract/concession has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor/concessionaire
BBDO
Dublin
Country
Ireland
NUTS code
- IE - Ireland
Internet address
The contractor/concessionaire is an SME
No
five.2.3) Name and address of the contractor/concessionaire
Loud Mouth Media LTD
Belfast
Country
United Kingdom
NUTS code
- UKN - Northern Ireland
Internet address
https://www.loudmouth-media.com
The contractor/concessionaire is an SME
No
five.2.3) Name and address of the contractor/concessionaire
Mammoth Design Consultants LTD
belfast
Country
United Kingdom
NUTS code
- UKN - Northern Ireland
Internet address
The contractor/concessionaire is an SME
Yes
five.2.3) Name and address of the contractor/concessionaire
BDDO
Dublin
Country
Ireland
NUTS code
- IE - Ireland
Internet address
The contractor/concessionaire is an SME
No
five.2.4) Information on value of the contract/lot/concession (at the time of conclusion of the contract;excluding VAT)
Total value of the procurement: £41,500,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
The UK does not have any such bodies
Belfast
Country
United Kingdom
Section seven: Modifications to the contract/concession
seven.1) Description of the procurement after the modifications
seven.1.1) Main CPV code
- 79340000 - Advertising and marketing services
seven.1.3) Place of performance
NUTS code
- UKN - Northern Ireland
seven.1.4) Description of the procurement:
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its
marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed
against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is also detailed below.
Lot 1: Strategic and Lead Creative Agency
Lot 2: Online Media Services
Lot 3: Offline Media Services
Lot 4: Design, Marketing and Content Services
seven.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months
60
seven.1.6) Information on value of the contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession:
£41,500,000
seven.1.7) Name and address of the contractor/concessionaire
BBDO
Dublin
Country
Ireland
NUTS code
- IE - Ireland
Internet address
The contractor/concessionaire is an SME
No
seven.1.7) Name and address of the contractor/concessionaire
Loud Mouth Media LTD
belfast
Country
United Kingdom
NUTS code
- UKN - Northern Ireland
Internet address
https://www.loudmouth-media.com
The contractor/concessionaire is an SME
No
seven.1.7) Name and address of the contractor/concessionaire
Mammoth Design Consultants LTD
Belfast
Country
United Kingdom
NUTS code
- UKN - Northern Ireland
Internet address
The contractor/concessionaire is an SME
No
seven.1.7) Name and address of the contractor/concessionaire
BBDO
Dublin
Country
Ireland
NUTS code
- IE - Ireland
Internet address
The contractor/concessionaire is an SME
No
seven.2) Information about modifications
seven.2.1) Description of the modifications
Nature and extent of the modifications (with indication of possible earlier changes to the contract):
With respect to Regulation 72 in theory more than one such change can be made during the life of the contract; however, the successive
changes must not be made to circumvent the regulations. CPD notes this is the 2nd modification to the original contract value. The first
modification on 17 July 2021 increased the value by £10,500,000, to allow for the increased funding from DfE, which covered additional
interventions, such as more advertising, both for leisure tourism and business tourism and the increased role of TNI’s Strategic and
Creative lead in supporting the industry. This 2nd modification is to increase the estimated value by a further £10,500,000 increasing the
contract value to an estimated £41.5m. This is a result of Tourism NI receiving an additional £7 million budget in the 2022/23 financial
year, which has resulted in further unforeseen increased expenditure under the contract. TNIs partner organisations (councils and DfE)
have also utilised the contract more than originally anticipated, adding to further unexpected increased expenditure under the contract.
seven.2.2) Reasons for modification
Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee.
Description of the circumstances which rendered the modification necessary and explanation of the unforeseen nature of these circumstances:
The Regulations permit the modification of a contract where the changes proposed meet one or more of the prescribed tests as set out in Regulation 72. Having considered the information provided Tourism NI may be able to rely on the Regulation 72(1)(c) provision when considered against the 3 elements of this test
seven.2.3) Increase in price
Updated total contract value before the modifications (taking into account possible earlier contract modifications, price adaptions and average inflation)
Value excluding VAT: £31,500,000
Total contract value after the modifications
Value excluding VAT: £41,500,000