Section one: Contracting authority
one.1) Name and addresses
capitalEsourcing
.
London
.
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://www.capitalesourcing.com/web/login.shtml
Buyer's address
https://www.capitalesourcing.com/web/login.shtml
one.3) Communication
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://www.capitalesourcing.com/web/login.shtml
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Westminster Reveals
Reference number
P1238
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
We are seeking proposals to support the continuation of the council’s Westminster Reveals campaign. www.westminster.gov.uk/westminster-reveals
Westminster Reveals launched in June 2021, with the aim of driving visitors back to the city, as venues reopened post-lockdown. The campaign was made up of online, digital and print components and was successful in generating media coverage, social media engagement and an increase in footfall to a number of activations taking place in Westminster during the seven month campaign.
We are now seeking a partner to provide expertise and support to grow and sustain the campaign over a two year period. The campaign must continue to build and position Westminster as destination brand. With this in mind, messaging and tactics deployed must be audience-centric and adapted across specific channels to target visitors, businesses and residents. We will need advice on evolving the current web presence that will allow us to present the West End and Westminster and the wider borough as a destination brand. We will also need support in evaluating the campaign to ensure we can report on the success of the campaign.
Reference: itt_WCC_15636 Westminster Reveals
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79341100 - Advertising consultancy services
- 79342200 - Promotional services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Marketing Campaign: made up of online, digital and print components to generate media coverage, social media engagement and an increase in footfall to the city.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.3) Estimated date of publication of contract notice
23 March 2022
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.3) Additional information
To participate in the Tender, please click the link below.
https://www.capitalesourcing.com/web/login.shtml and search for
itt_WCC_15636 Westminster Reveals
If you are not registered on Westminster City Council's capitalEsourcing e-tendering portal, but would like to participate in the tender once it has been published, please use the link below and follow the on-screen registration instructions. https://www.capitalesourcing.com/web/login.shtml
six.4) Procedures for review
six.4.1) Review body
Westminster City Council
London
Country
United Kingdom