Section one: Contracting authority/entity
one.1) Name and addresses
UNIVERSITY OF YORK
University of York
YORK
YO105DD
Contact
Rob Hunt
Telephone
+44 1904328201
Country
United Kingdom
NUTS code
UKE21 - York
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/york/aspx/Home
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Student Recruitment and Conversion Service
Reference number
UY/PROC/778
two.1.2) Main CPV code
- 80300000 - Higher education services
two.1.3) Type of contract
Services
two.1.4) Short description
The University requires a managed service that improves the speed and rate at which initial approaches from prospective students are converted into enrolments of those students.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £1,300,000
two.2) Description
two.2.2) Additional CPV code(s)
- 80300000 - Higher education services
two.2.3) Place of performance
NUTS codes
- UKE21 - York
two.2.4) Description of the procurement
The University is looking to improve the speed and rate at which it converts initial approaches from prospective students to enrolment of those students. To this end, the University requires a managed service that provides:
• Enquiry & Offer Management - including dedicated resource providing multi-channel, personalised one-to-one responses to inbound queries and proactive marketing automation services 20 hours a day including marketing automation nurturing.
• Proactive Offer Conversion Services - proactive, personalised one-to-one engagement to encourage conversion to enrolments.
• Admissions Services - provision of extra expert resource at peak times to improve turnaround times.
• Access to a Customer Relationship Management system to provide one-to-one student engagement and detailed student journey tracking.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: Yes
Description of options
The service will be reviewed at the end of an initial 3 year period with an option to extend for a further 3 years.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated without a prior call for competition
- The works, supplies or services can be provided only by a particular economic operator for the following reason:
- absence of competition for technical reasons
Explanation:
This is a group of highly-specialised services and market analysis has not revealed any alternative provider with a track record of delivering similar services to similar organisations to the University of York. The University believes that this provider is the only single supplier who can holistically provide the unique and specific combination of services, experience, technology and data required by the University including access to detailed Domestic and International Student Survey data, a CRM and student mobility software.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract/concession
A contract/lot is awarded: Yes
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract
16 March 2021
five.2.2) Information about tenders
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
QS Enrolment Solutions Limited
London
Country
United Kingdom
NUTS code
- UKI31 - Camden and City of London
The contractor/concessionaire is an SME
No
five.2.4) Information on value of contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession: £1,300,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University of York
York
YO10 5DD
Country
United Kingdom