Scope
Reference
P645
Description
Westminsiter City Coucil are seeking to appoint a Creative Agency to develop a distinctive and inclusive brand identity for
• 98 private sale units within Building 5 of Phase 2, Ebury Bridge Road, SW1 ("Ebury Phase 2"); and
• 72 private sale units at 291 Harrow Road ("Harrow Road").
The selected Creative Agency(ies) will be responsible for establishing and delivering the brand identity for both developments in collaboration with Westminster City Council (the "Council"), its appointed sub-consultants, sales agents, and associated suppliers.
The procurement shall be conducted under an Open Procedure in accordance with the Procurement Act 2023 (the "Tender Process"). The procurement will comprise two Lots:
• Lot 1: Creative Agency for Ebury Phase 2;
• Lot 2: Creative Agency for 291 Harrow Road.
The contract will span seven years, commencing on 31 January 2026 and concluding on 31 December 2032.
Bidders can participate and can be awarded for both lots. Bidders need to be aware WCC will reserve the right to award both lots to one bidder or WCC can appoint different suppliers for these lots.
Awarding of Lots:
The bidder achieving the MAT for each Lot will be awarded a Contract. A single bidder can submit and win both Lots.
Weighting Breakdown
• Quality - 60% of which 10% will be for Responsible Procurement
• Commercial - 40%
Procurement Timelines (subject to change)
Publish UK4 notice - 21st October 2025
Publish Tender - 21 October 2025
Tender submission return 20th November 2025
Contract live date 31/01/2026
Bidders intersted in this opertunity should register their interst on our tenering portal.
Total value (estimated)
- £1,225,000 excluding VAT
- £1,470,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 May 2026 to 31 December 2032
- 6 years, 8 months
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UK - United Kingdom
Lot constraints
Description of how multiple lots may be awarded:
Award is based on MAT and one supplier could achieve MAT on both lots.
Lot 1. Ebury Phase 2
Description
Creative services for Ebury Phase 2
Lot value (estimated)
- £750,000 excluding VAT
- £900,000 including VAT
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 2. 291 Harrow Road
Description
Creative services for 291 Harrow Road
Lot value (estimated)
- £475,000 excluding VAT
- £570,000 including VAT
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Participation
Legal and financial capacity conditions of participation
Lot 1. Ebury Phase 2
Lot 2. 291 Harrow Road
At least £200,000 per annum (average over the last two years), acceptance of legal agreements (refer to ITT)
Technical ability conditions of participation
Lot 1. Ebury Phase 2
Lot 2. 291 Harrow Road
Experience statements (refer to ITT)
Particular suitability
Lot 1. Ebury Phase 2
Lot 2. 291 Harrow Road
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
6 February 2026, 12:00pm
Tender submission deadline
18 February 2026, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
23 March 2026
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical | Technical sub weightings including Responsible Procurement. |
Quality | 60% |
| Commercial | Schedule of services |
Price | 40% |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
Westminster City Council
- Public Procurement Organisation Number: PJVD-6261-BPPJ
64 Victoria Street
London
SW1E 6QP
United Kingdom
Region: UKI32 - Westminster
Organisation type: Public authority - sub-central government