Section one: Contracting authority
one.1) Name and addresses
British Council
Bridgewater House
Manchester
M1 6BB
uk.procurement@britishcouncil.org
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://in-tendhost.co.uk/britishcouncil/aspx/Home
Buyer's address
https://in-tendhost.co.uk/britishcouncil/aspx/Home
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
10
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
September 2021-Marketing - British Council Marketing Automation Programme
Reference number
BC/01994
two.1.2) Main CPV code
- 72212480 - Sales, marketing and business intelligence software development services
two.1.3) Type of contract
Services
two.1.4) Short description
British Council intend to procure a Marketing Automation Platform during October/November 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to im
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £3,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 72212480 - Sales, marketing and business intelligence software development services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The British Council is releasing this expression of interest with an intention to procure a Marketing Automation Platform during October/November 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.Embedding a Marketing Automation Platform links strongly into our strategic priorities by:1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-021927
Section five. Award of contract
Contract No
BC/01994
Lot No
1
Title
Marketing Automation
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
18 February 2022
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Huble Digital Ltd
London
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
04371301
The contractor is an SME
No
five.2.3) Name and address of the contractor
HubSpot Inc
London
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £2,854,376
Total value of the contract/lot: £2,854,376
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
British Council - London
London
Country
United Kingdom