Section one: Contracting authority/entity
one.1) Name and addresses
Tourism Northern Ireland
10-12 Linum Chambers, Bedford Street
BELFAST
BT2 7ES
ssdadmin.cpd@finance-ni.gov.uk
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://etendersni.gov.uk/epps
Buyer's address
https://etendersni.gov.uk/epps
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Advertising, Design and Marketing Services for Tourism Northern Ireland Resource
Reference number
ID 2342618
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is also detailed below.
Lot 1: Strategic and Lead Creative Agency
Lot 2: Online Media Services
Lot 3: Offline Media Services
Lot 4: Design, Marketing and Content Services
Following publication of this VEAT Tourism NI will vary this contract with the incumbent suppliers following a period of 10 days from the date of publication of this notice in accordance with Regulation 72(1)(c). The Contract variation provides an uplift in value to £41,500,000 across all lots.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £41,500,000
two.2) Description
two.2.1) Title
Lot 1: Strategic and Lead Creative Agency
Lot No
Lot 1: Strategic and Lead Creative Agency
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement
Lot 1: Strategic and Lead Creative Agency
two.2.5) Award criteria
Quality criterion - Name: Qualitative Criteria / Weighting: 80
Cost criterion - Name: Average Hourly Rate / Weighting: 20
two.2.11) Information about options
Options: Yes
Description of options
Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximum duration of 5 years.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot 2: Online Media Services
Lot No
Lot 2: Online Media Services
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement
Lot 2: Online Media Services
two.2.5) Award criteria
Quality criterion - Name: Qualitative Criteria / Weighting: 80
Cost criterion - Name: Average Hourly Rate / Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot 3: Offline Media Services
Lot No
Lot 3: Offline Media Services
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement
Lot 3: Offline Media Services
two.2.5) Award criteria
Quality criterion - Name: Qualitative Criteria / Weighting: 80
Cost criterion - Name: Media comission rate / Weighting: 10
Cost criterion - Name: Average hourly Rate / Weighting: 10
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot 4: Design, Marketing and Content Services
Lot No
Lot 4: Design, Marketing and Content Services
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement
Lot 4: Design, Marketing and Content Services
two.2.5) Award criteria
Quality criterion - Name: Qualitative Criteria / Weighting: 80
Cost criterion - Name: Average Hourly Rate / Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
With respect to Regulation 72 in theory more than one such change can be made during the life of the contract; however, the successive changes must not be made to circumvent the regulations. CPD notes this is the 2nd modification to the original contract value. The first modification on 17 July 2021 increased the value by £10,500,000, to allow for the increased funding from DfE, which covered additional interventions, such as more advertising, both for leisure tourism and business tourism and the increased role of TNI’s Strategic and Creative lead in supporting the industry. This 2nd modification is to increase the estimated value by a further £10,500,000 increasing the contract value to an estimated £41.5m. This is a result of Tourism NI receiving an additional £7 million budget in the 2022/23 financial year, which has resulted in further unforeseen increased expenditure under the contract. TNIs partner organisations (councils and DfE) have also utilised the contract more than originally anticipated, adding to further unexpected increased expenditure under the contract.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2019/S 189-459124
Section five. Award of contract/concession
A contract/lot is awarded: Yes
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract
7 February 2020
five.2.2) Information about tenders
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor/concessionaire
BBDO
Dublin
Country
Ireland
NUTS code
- IE0 - Ireland
Internet address
The contractor/concessionaire is an SME
No
five.2.3) Name and address of the contractor/concessionaire
Loud Mouth Media Ltd
Belfast
Country
United Kingdom
NUTS code
- UKN - Northern Ireland
Internet address
https://www.loudmouth-media.com/
The contractor/concessionaire is an SME
Yes
five.2.3) Name and address of the contractor/concessionaire
Mammoth Design Consultants LTD
Belfast
Country
United Kingdom
NUTS code
- UKN - Northern Ireland
Internet address
The contractor/concessionaire is an SME
Yes
five.2.3) Name and address of the contractor/concessionaire
BBDO
Dublin
Country
Ireland
NUTS code
- IE - Ireland
Internet address
The contractor/concessionaire is an SME
No
five.2.4) Information on value of contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession: £41,500,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
The UK does not have any such bodies with responsibility for appeal/mediation procedures.
Belfast
Country
United Kingdom