Scope
Description
he provider will accelerate Croydon's Inward Investment concierge service and implement a structured casework model to understand investor needs and create the right conditions for growth and our borough offer to business. They will support the Council to secure 40 new businesses each year within the Growth Zone (particular focusing on anchor institutions), aligned to the eight Industrial Strategy sectors. The work includes an in‑depth, borough‑wide review to identify the highest‑value advertising sites that will maximise revenue for Croydon Council, a strategic implementation report with recommended partners, and clear advice on the most effective procurement route for future advertising delivery
Contract 1. Inward Investment
Supplier
Contract value
- £72,800 excluding VAT
- £87,360 including VAT
Below the relevant threshold
Award decision date
12 January 2026
Earliest date the contract will be signed
20 January 2026
Contract dates (estimated)
- 20 January 2026 to 31 July 2026
- 6 months, 12 days
Main procurement category
Services
CPV classifications
- 79411100 - Business development consultancy services
Contract locations
- UKI62 - Croydon
Procedure
Procedure type
Below threshold - unknown
Supplier
AYER ASSOCIATES LIMITED
- Companies House: 04517384
- Public Procurement Organisation Number: PWWQ-1249-TJHM
1st Floor Arthur Stanley House
London
W1T 4RN
United Kingdom
Email: roger.amos@ayerassociates.co.uk
Website: http://www.ayerassociates.co.uk
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Inward Investment
Contracting authority
London Borough of Croydon
- Public Procurement Organisation Number: PJTH-3594-VXYL
Bernard Wetherill House, Fell Road
Croydon
CR01EA
United Kingdom
Email: procurement@croydon.gov.uk
Region: UKI62 - Croydon
Organisation type: Public authority - sub-central government