Scope
Reference
C395573
Description
The Food Standards Agency (FSA) intends to award a contract for the delivery of the Consumer Insight Tracker. The FSA has been conducting monthly surveys with consumers (the Consumer Insights Tracker) since the start of the Covid-19 pandemic in April 2020. The surveys have evolved over time to meet emerging needs. The FSA is seeking an experienced research agency to continue delivering the FSA’s Consumer Insights Tracker for the next 3 years (with annual break clauses). The supplier will be responsible for all aspects of the project, including recruitment, sampling, logistics and project management.
Contract 1. Research: Consumer Insights Tracker
Supplier
Contract value
- £211,200 excluding VAT
- £253,440 including VAT
Above the relevant threshold
Award decision date
19 December 2025
Date assessment summaries were sent to tenderers
5 January 2026
Standstill period
- End: 28 January 2026
- 8 working days
Earliest date the contract will be signed
9 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2029
- 3 years
Main procurement category
Services
CPV classifications
- 73200000 - Research and development consultancy services
Information about tenders
- 5 tenders received
- 5 tenders assessed in the final stage:
- 4 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 4 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Open procedure
Supplier
YouGov Plc
- Public Procurement Organisation Number: PRLT-2433-XDMZ
50 Featherstone Street
London
EC1Y 8RT
United Kingdom
Email: kate.gosschalk@yougov.com
Region: UKI43 - Haringey and Islington
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Research: Consumer Insights Tracker
Contracting authority
Food Standards Agency
- Public Procurement Organisation Number: PJRM-6866-LYYX
YO1 7PR
York
YO1 7PR
United Kingdom
Email: fsa.commercial@food.gov.uk
Website: https://www.food.gov.uk/
Region: UKE21 - York
Organisation type: Public authority - central government