Section one: Contracting authority
one.1) Name and addresses
WEST MIDLANDS GROWTH COMPANY LIMITED
16 Summer Lane
BIRMINGHAM
B19 3SD
Contact
Ronny Tigere
Telephone
+44 1212025057
Country
United Kingdom
NUTS code
UKG3 - West Midlands
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Public Relations Services
Reference number
2020 - WMGC - PRSBTP
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
The West Midlands Growth Company require suppliers to generate media coverage (both digital/influencer and traditional media).
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £832,500
two.2) Description
two.2.1) Title
Trade and Investment PR
Lot No
1
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
Main site or place of performance
As the crow flies from B 1 Postcode
two.2.4) Description of the procurement
The winning supplier will generate business and trade media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands. For lot 1, these outputs must focus on securing high-quality business media coverage and influencer engagement to help generate investment and trade opportunities in the following markets: India, Australia, Canada, Singapore, Malaysia, UK.
Activity is expected to cover:
• ongoing media relations to generate coverage promoting trade and investment;
• 15 mini proactive milestone campaigns;
• hosting media and influencer visits;
• press office support;
• project management and client liaison;
• evaluation, including monitoring of budget and KPIs;
• creation of media assets and content where required.
two.2.5) Award criteria
Quality criterion - Name: Creativity & Delivery / Weighting: 30%
Quality criterion - Name: Project & Account Management / Weighting: 10%
Quality criterion - Name: Team Credentials / Weighting: 10%
Quality criterion - Name: Social Value / Weighting: 10%
Price - Weighting: 40%
two.2.11) Information about options
Options: No
two.2.14) Additional information
An uplift to Lot 1 will be inline with Principles set in Regulation 72 PCR 2015 irrespective of value
two.2) Description
two.2.1) Title
Trade and Investment PR
Lot No
2
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
Main site or place of performance
As the crow flies from B 1 Postcode
two.2.4) Description of the procurement
The winning supplier will generate travel, tourism and cultural media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands in the leisure tourism, cultural tourism and business tourism sectors. For lot 2, these outputs must focus on securing high-quality consumer and trade media coverage, and influencer engagement, to help generate tourism opportunities in the following markets: India, Australia, Canada, UK.
Activity is expected to cover:
• ongoing media relations to generate coverage promoting tourism and culture;
• 15 mini proactive milestone campaigns;
• hosting media and influencer visits;
• cultural and arts international campaign;
• press office support;
• creation of media assets and content where required;
• project management and client liaison;
• evaluation, including monitoring of budget and KPIs
two.2.5) Award criteria
Quality criterion - Name: Creativity and Delivery / Weighting: 30%
Quality criterion - Name: Project and Account Management / Weighting: 10%
Quality criterion - Name: Team credentials / Weighting: 10%
Quality criterion - Name: Social Value / Weighting: 10%
Price - Weighting: 40%
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 164-399648
Section five. Award of contract
Contract No
2020 - WMGC - PRSBTP
Lot No
1
Title
Trade and Investment PR
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 February 2021
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
FTI Consulting LLP
200 Aldersgate
London
EC1A 4HD
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £385,000
Total value of the contract/lot: £384,650
Section five. Award of contract
Contract No
2020 - WMGC - PRSBTP
Lot No
2
Title
Tourism and Culture PR
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 February 2021
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
McCann Erikson Central Limited
Highlands Road, Shirley
Solihull, West Midlands
B90 4WE
Country
United Kingdom
NUTS code
- UKG3 - West Midlands
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £447,500
Total value of the contract/lot: £447,500
Section six. Complementary information
six.3) Additional information
An uplift to the contract will be inline with Reg.72 of PCR 2015
six.4) Procedures for review
six.4.1) Review body
Commercial Working Group
16 Summer Lane
Birmingham
B19 3SD
Country
United Kingdom