Scope
Description
Active Blackpool are seeking a partnership with an external company to work with the service to create and deliver bespoke customer journey communication to drive participation in physical activity and increase commercial revenue.
The successful bidder will be required to gain a full understanding of Active Blackpool's service and objectives and how the bespoke customer journey will form an important part achieving these aims.
The aim of implementation would be to utilise existing available datasets to identify individual member usage and preferences and use API's to channel this data into centralised system. This system would then be used to create automated processes to ensure appropriate communications are sent out to individual members.
Total value (estimated)
- £235,200 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 April 2026 to 31 March 2028
- Possible extension to 31 March 2030
- 4 years
Description of possible extension:
There is the option to extend the term incrementally for a further 12 + 12 months subject to satisfactory contract review and budget availability.
Options
The right to additional purchases while the contract is valid.
Potentially:
Addition of a new customer journey during the course of the contract term
Addition of new touch point communication within an existing customer journey
Amendments to content of an existing customer touch point communication
Addition of API integration with a new leisure software provider
Main procurement category
Services
CPV classifications
- 72268000 - Software supply services
Contract locations
- UKD42 - Blackpool
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
12 February 2026, 12:00pm
Tender submission deadline
19 February 2026, 12:00pm
Submission address and any special instructions
Submissions must be made electronically via Blackpool Council's Procurement Portal ProActis: The Chest - https://procontract.due-north.com/
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
18 March 2026
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Quality | Quality | 50% | |
| Price | Price | 30% | |
| Social Value | Social Value |
Quality | 20% |
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
BLACKPOOL COUNCIL
- Public Procurement Organisation Number: PHHB-5249-RZVD
PO Box 11, Town Hall
Blackpool
FY1 1NB
United Kingdom
Region: UKD42 - Blackpool
Organisation type: Public authority - sub-central government