Scope
Reference
C2991
Description
Marketing agency design services including hosting microsites for the Cocoa Works, Cocoa Gardens and Twyford Park schemes
Contract 1. Creative, Design and Microsite Services
Supplier
Contract value
- £300,000 including VAT
Above the relevant threshold
Earliest date the contract will be signed
23 January 2026
Contract dates (estimated)
- 26 January 2026 to 25 January 2028
- 2 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Additional or repeat goods, services or works - extension or partial replacement
In line with Schedule 5, Paragraph 7 of the Procurement Act – this Direct Award is compliant on the basis of the Supplier’s services being a “replacement of existing services”. The original Contract for these services was awarded via competition. Since then, this Contract has expired, hence the required Direct Award to provide continuity of service. A change in Supplier, in this instance, would result in Latimer “receiving services that are different from, or incompatible with, the existing (or previously provided) services”. The Supplier currently host and manages the microsites for The Cocoa Works and Cocoa Garden, and Latimer require the same services at Twyford Park. The Supplier serves as Brand Guardian for these key Latimer developments and not awarding this Contract to them risks disrupting the creative output and web-hosting services supporting Latimer’s flagship private-sale developments (at these sites), which constitutes a “difference or incompatibility (which) would result in disproportionate technical difficulties in operation or maintenance”.
Supplier
Identity Limited
- Public Procurement Organisation Number: PQHR-1155-DYXT
6th Floor Kings House, 9-10 Haymarket
London
SW1Y 4BP
United Kingdom
Email: louise@identity-design.co.uk
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Creative, Design and Microsite Services
Contracting authority
Clarion Housing Group
- Public Procurement Organisation Number: PQND-5289-JNDN
5th Floor, Greater London House, Hampstead Road
London
NW1 7QX
United Kingdom
Contact name: Ejiro Arthur-Dede
Telephone: 0203 840 0737
Email: procurement@clarionhg.com
Website: http://www.clarionhg.com
Region: UKI31 - Camden and City of London
Organisation type: Public authority - sub-central government