- Scope of the procurement
- Lot 1. Creative Design
- Lot 2. PR Agency
- Lot 3. Media Buying
- Lot 4. Marketing Suites - Commercial
- Lot 5. Show Homes & Marketing Suites - Residential
- Lot 6. Model Makers
- Lot 7. 3D and CGI
- Lot 8. Signage and Hoarding
- Lot 9. Estate Agency and Valuation
- Lot 10. Landscaping
- Lot 11. Cleaning and Facilitation
Section one: Contracting authority
one.1) Name and addresses
The Guinness Partnership Ltd
Bower House, 1 Stable Street
Oldham
OL9 7LH
Contact
Procurement
Telephone
+44 3031231890
Country
United Kingdom
Region code
UKD - North West (England)
Internet address(es)
Main address
http://www.guinnesspartnership.com/
Buyer's address
http://www.guinnesspartnership.com/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://procontract.due-north.com/Advert/Index?advertId=1d8d82bd-bc91-ed11-811c-005056b64545
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Housing and community amenities
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing & Sales Framework
Reference number
DN650924
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Guinness are committed to providing as many high-quality homes as possible and to playing a significant part in tackling the country’s housing crisis. By March 2030 we aim to complete over 8,000 new homes; 7,000 of which will be affordable. We also build homes for sale, both outright and as Shared Ownership.
We are growing our land development pipeline to make it happen and have funding immediately available. Our strong financial position and track record means we confidently expect to invest over £2bn in the coming years.
To support our vision and the promotion and the sale of these properties, we are seeking to establish a framework for a period of four years to provide a range of marketing and sales services across the following lots:
Lot 1 Creative Design
Lot 2 PR Agency
Lot 3 Media Buying
Lot 4 Show Homes & Marketing Suites - Residential
Lot 5 Marketing Suites - Commercial
Lot 6 Model Makers
Lot 7 3D & CGI
Lot 8 Signage and Hoarding
Lot 9a Estate Agency and Valuations - Outright Sale and Overseas
Lot 9b Estate Agency and Valuations - Shared Ownership
Lot 10 Landscaping
Lot 11 Cleaning & Facilitation
A procurement strategy is currently being formulated with a view to the procurement of this framework during 2023.This notice is a Prior Information Notice of a future contract opportunity. This is not a call for competition, or a request for you to express interest in bidding for work.
Organisations are invited to consider completing and returning a market testing questionnaire linked with this Notice. Whether or not an organisation chooses to return a questionnaire will have no relevance or bearing on assessment of any future application to participate in a subsequent procurement process. Returning a questionnaire will not be deemed by Guinness as a standing expression of interest for any future contract opportunity.
Organisations should continue to monitor the UK e-notification service Find a Tender Service for notices and the opportunity to submit an expression interest or tender for a notified contract opportunity.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.2) Description
two.2.1) Title
Creative Design
Lot No
1
two.2.2) Additional CPV code(s)
- 79415200 - Design consultancy services
- 79822500 - Graphic design services
- 79930000 - Specialty design services
- 79933000 - Design support services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness are seeking creative brand agencies to support the sales & marketing team in developing bespoke and engaging brands that promote our new build homes to the right audiences.
The agency, at a minimum, will be required to provide a brand identity (logo, colour palette, key messaging/strapline), development naming, produce a brochure (including floorplans / plot locators), create and design all adverts, design hoarding, design signage, design & build HTML emails, and propose ideas for external marketing events. Some projects (of which will be specified), may also require local area photography, sales video filming & post-production (including model hiring & management), website / landing page design, build & hosting and branded merchandise creation (including print and delivery).
two.2) Description
two.2.1) Title
PR Agency
Lot No
2
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness require PR agencies / consultancy to support the sales & marketing team in promoting our new build homes to the right audiences at the most optimal time (typically, prior to launch and immediately after the launch of accepting reservations on any given development).The agency will be responsible for producing PR strategies, proposing appropriate social media influencers and bloggers to work with, contacting relevant online and offline publications on behalf of Guinness, driving media coverage, working with the sales team to select and write case studies of successful completions & other key duties.
two.2) Description
two.2.1) Title
Media Buying
Lot No
3
two.2.2) Additional CPV code(s)
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness is seeking a number of media buying agencies to support and promote our new build homes. They will be expected to conduct audience research into the local market, identify target audiences in relation to the development and income restrictions and provide a media planning and buying service. Guinness require a media buying strategy document for each development, with performance monitored and reported each month.
two.2) Description
two.2.1) Title
Marketing Suites - Commercial
Lot No
4
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness requires a marketing suite design & fit-out service to provide a core sales base to showcase our homes, stand out from competitor schemes for our target demographic and add value to the customer journey for prospective buyers.
two.2) Description
two.2.1) Title
Show Homes & Marketing Suites - Residential
Lot No
5
two.2.2) Additional CPV code(s)
- 79932000 - Interior design services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness is seeking experienced providers of show homes to assist the sale of our Shared Ownership and/or Market Sale homes ahead of practical completion and/or post-completion.
two.2) Description
two.2.1) Title
Model Makers
Lot No
6
two.2.2) Additional CPV code(s)
- 79930000 - Specialty design services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness requires the design and build physical 3D models of upcoming schemes. The models are to be inclusive of lighting and/or interactive technology and will assist end users (potential buyers) in visualising the product offering/immediate surroundings and contribute to a fully immersive sales environment.
two.2) Description
two.2.1) Title
3D and CGI
Lot No
7
two.2.2) Additional CPV code(s)
- 79930000 - Specialty design services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness require virtual visualisation assets as a crucial tool in creating tangibility of the final product for potential buyers. Suppliers will produce high quality and innovative still, moving and interactive visuals and a variety of visuals including photorealistic visuals, 360 video, AR and VR.
two.2) Description
two.2.1) Title
Signage and Hoarding
Lot No
8
two.2.2) Additional CPV code(s)
- 34928470 - Signage
- 44423400 - Signs and related items
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness require sign manufacturing and installation suppliers. Branded signage is a critical tool for raising awareness of Guinness and scheme specific new build sales brands and product offering to prospective buyers. Requirements may include hoarding, scaffold wraps, flags, banners, posters, and other bespoke signage and offer additional services such as planning permission applications and graphic visualisation. Adherence to all health and safety regulations, and liaison with site contractor is mandatory
two.2) Description
two.2.1) Title
Estate Agency and Valuation
Lot No
9
two.2.2) Additional CPV code(s)
- 70123100 - Sale of residential real estate
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness require sales agents for the consultancy, sale and marketing of new build private tenure residential homes both shared ownership and outright sale. The agents will introduce prospective buyers to the Development and provide recommendations on pricing and will manage sales from reservation through to exchange and completion.
Valuations may be instructed when Guinness purchase a site for development and subsequently at the point of sale
two.2) Description
two.2.1) Title
Landscaping
Lot No
10
two.2.2) Additional CPV code(s)
- 45112700 - Landscaping work
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness require landscaping & grounds maintenance providers who are able to plan, purchase, deliver, install and care for planting that will amplify the aesthetic of our developments and surroundings. The works will be utilised where there is little, or no development landscaping planned and the need is such that it will benefit the Guinness brand and assist with sales.
two.2) Description
two.2.1) Title
Cleaning and Facilitation
Lot No
11
two.2.2) Additional CPV code(s)
- 90911100 - Accommodation cleaning services
- 90911200 - Building-cleaning services
- 90911300 - Window-cleaning services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
two.2.4) Description of the procurement
Guinness require a contractor who is able to provide an ad hoc support service for cleaning, maintenance & implementation of everyday development needs such as: furniture removal, marketing suite sundries & stock supplies, PPE, key safe installation, handywork & others. Requirements are often urgent and need swift turnaround to deliver.
two.3) Estimated date of publication of contract notice
3 April 2023
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes