Scope
Reference
ID 6030015
Description
The Department of Agriculture, Environment and Rural Affairs (DAERA), hereby referred
to as 'the Buyer', wishes to appoint a Supplier to deliver advertising and related services
for campaign advertising. The primary purpose of this campaign is to help Lough Neagh
to recover and to help improve the quality of other water bodies, including rivers, lakes
and coastal water, (source to sea) across Northern Ireland.
The campaign will provide information on the steps that we can all take to improve water
quality, with the issue of Blue Green Algae in Lough Neagh being a significant focus
Contract 1. DAERA PROVISION OF ADVERTISING AND RELATED SERVICES FOR DAERA WATER QUALITY CAMPAIGN
Supplier
Contract value
- £450,000 excluding VAT
- £540,000 including VAT
Above the relevant threshold
Date signed
15 January 2026
Contract dates
- 16 January 2026 to 30 April 2027
- Possible extension to 30 April 2028
- 2 years, 3 months, 16 days
Description of possible extension:
There is an option of one possible extension of up to twelve months
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
Justification for not setting key performance indicators
The value of this contract is below the relevant threshold of £5 million including VAT and as such the reporting and publication of KPIs is not mandated.
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
ANDERSON SPRATT GROUP LTD
- Public Procurement Organisation Number: PDZV-2668-CBJR
Anderson House
Belfast
BT4 2GU
United Kingdom
Email: dbrennan@asgcomms.com
Region: UKN06 - Belfast
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. DAERA PROVISION OF ADVERTISING AND RELATED SERVICES FOR DAERA WATER QUALITY CAMPAIGN
Contracting authority
Department of Agriculture, Environment and Rural Affairs
- Public Procurement Organisation Number: PLDR-5748-GBBJ
303 Airport Road West
Belfast
BT3 9ED
United Kingdom
Region: UKN06 - Belfast
Organisation type: Public authority - central government
Devolved regulations that apply: Northern Ireland
Other organisation
These organisations are carrying out the procurement, or part of it, on behalf of the contracting authorities.
CPD Supplies and Service Division
Summary of their role in this procurement: Construction and Procurement Delivery Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland
- Public Procurement Organisation Number: PVWG-8426-YWXV
303 Airport Road West
Belfast
BT3 9ED
United Kingdom
Region: UKN06 - Belfast