Section one: Contracting authority/entity
one.1) Name and addresses
WEST MIDLANDS GROWTH COMPANY LIMITED
16 Summer Lane
BIRMINGHAM
B19 3SD
Contact
Ronny Tigere
Telephone
+44 1212025057
Country
United Kingdom
NUTS code
UKG3 - West Midlands
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme
Reference number
2021-WMGC-0026
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.2) Description
two.2.1) Title
Domestic Leisure Tourism Campaign
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
Main site or place of performance
The place of performance will be throughout West Midlands as the crow flies from postcode
B1
two.2.4) Description of the procurement at the time of conclusion of the contract:
The winning Tenderer will be responsible for creating an outline marketing strategy covering the 20 months of the contract, deliverable within six weeks of commencement of the tender.
The Work Package Manager will manage the day to day contract for this Leisure Tourism programme. The winning Tenderer will be responsible for creating a costed and timed action plan for each of the three campaign strands, pre, during and post Games. This will inform the delivery of an end to end service including
commissioning and producing the required marketing assets for the campaign and evaluating its impacts. The strategy and campaign action plans, initial designs and evaluation metrics will need to be submitted to the Business and Tourism Programme Tourism Working Group for approval and sign off.
It is a requirement of the winning Tenderer to consult with key stakeholders including the Organising Committee of the Commonwealth Games and VisitEngland.
two.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months
20
Section four. Procedure
four.2) Administrative information
four.2.1) Contract award notice concerning this contract
Notice number: 2021/S 000-029994
Section five. Award of contract/concession
Contract No
2021-WMGC-0026
Lot No
1
Title
Domestic Leisure Tourism Campaign
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract/concession award decision:
2 December 2021
five.2.2) Information about tenders
The contract/concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
Rebecca Battman Limited
Marlborough House, Holly Walk
Leamington Spa
CV325EW
Country
United Kingdom
NUTS code
- UKG13 - Warwickshire
The contractor/concessionaire is an SME
Yes
five.2.4) Information on value of the contract/lot/concession (at the time of conclusion of the contract;excluding VAT)
Total value of the procurement: £128,600
Section six. Complementary information
six.3) Additional information
All bidders must accept the terms and conditions in the draft contract and by signing form of tender , bidders will be expressing an intention to be bound by the terms of the contract.
Failure to accept the terms will result in you bid being rejected outright. Within this lot there may be an uplift in value, depending on the delivery needed by the programme and the strategy and tactical planning outcomes. This will be in accordance with
the modification of contracts as PCR 2015 regulation 72
six.4) Procedures for review
six.4.1) Review body
Commercial Working Group
16 Summer Lane
Birmingham
B19 3SD
Country
United Kingdom
Section seven: Modifications to the contract/concession
seven.1) Description of the procurement after the modifications
seven.1.1) Main CPV code
- 79342000 - Marketing services
seven.1.3) Place of performance
NUTS code
- UKG3 - West Midlands
Main site or place of performance
AS the crow flies from B post code
seven.1.4) Description of the procurement:
The winning tenderer will be responsible for creating an outline marketing strategy covering
the 20 months of the contract, deliverable within six weeks of commencement of the tender.
The Work Package Manager will manage the day to day contract for this Leisure Tourism programme. The winning tenderer will be responsible for creating a costed and timed action
plan for each of the three campaign strands, pre, during and post games
seven.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months
20
seven.1.6) Information on value of the contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession:
£128,600
seven.1.7) Name and address of the contractor/concessionaire
Rebecca Bateman Limited
Royal Leamington Spa
Country
United Kingdom
NUTS code
- UKG13 - Warwickshire
The contractor/concessionaire is an SME
Yes
seven.2) Information about modifications
seven.2.1) Description of the modifications
Nature and extent of the modifications (with indication of possible earlier changes to the contract):
It was identified in our media buying planning that cinema, online
video and video on demand were key channels to reach our target
audiences, therefore we require the production of a high quality
advert to be used across these channels. This work was unforeseen and therefore we are required to commission Rebecca Battman Limited to produce an advert in line with the Business and Tourism Programme Brand. We require Rebecca Battman Limited to manage the pre and post production, casting, art department/styling, location, equipment, music composition, and insurance. The collateral needs to be completed before March 2022
seven.2.2) Reasons for modification
Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee.
Description of the circumstances which rendered the modification necessary and explanation of the unforeseen nature of these circumstances:
The variation is line with principles set PCR Regulation 72
modification of contract during their term of the contract.The modification does not render the contract materially different in
character from the contract awarded.The modification through this variation is not extending the scope of
the initial contract agreement considerably.The variation to this contract is not changing the economic balance of
the contract in favour of the contractor in a manner which was not provided for in the initial contract.The change does not exceed 50% of the initial contract awarded and
signed off by the Chief Operating Officer on 25 August 2021.The cost of this additional service is £59,204.
seven.2.3) Increase in price
Updated total contract value before the modifications (taking into account possible earlier contract modifications, price adaptions and average inflation)
Value excluding VAT: £128,600
Total contract value after the modifications
Value excluding VAT: £192,554