Section one: Contracting authority
one.1) Name and addresses
Heriot-Watt University
Moyen House, Research Park North, Heriot-Watt University
Riccarton, Edinburgh
EH14 4AP
Contact
charyleen Emslie
Country
United Kingdom
NUTS code
UKM75 - Edinburgh, City of
Internet address(es)
Main address
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00307
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
The Provision of Search Engine Optimisation (SEO) Agency Services
Reference number
HWU-UK-2122-111
two.1.2) Main CPV code
- 72000000 - IT services: consulting, software development, Internet and support
two.1.3) Type of contract
Services
two.1.4) Short description
The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £400,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKM75 - Edinburgh, City of
Main site or place of performance
Heriot-Watt University
Riccarton Campus
Edinburgh
EH14 4AS
two.2.4) Description of the procurement
3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 75
Cost criterion - Name: Commercial / Weighting: 25
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 022-191669
Section five. Award of contract
Contract No
HWU-UK-2122-111
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
30 January 2023
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
The SEO Works LTD
Floor 3, Fountain Precinct, Balm Green,
Sheffield
S1 2JA
Country
United Kingdom
NUTS code
- UKE3 - South Yorkshire
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £400,000
Total value of the contract/lot: £400,000
Section six. Complementary information
six.3) Additional information
Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public
Contracts (Scotland) Regulations 2015.
Tenderers will be asked to submit the following forms. These forms are for information only and will not be scored.
Form of Tender
Bona Fide Tender
Freedom of Information
Supply Chain Code of Conduct
The Successful Tenderer must confirm that they comply with the requirements of the Modern Slavery Act 2015.
The Successful Tenderer will be required to provide two years audited accounts, or equivalent prior to awarded to the Contract, or confirm
in their tender submission the publicly accessible, free, online location of accounts if available in such a format. There must be no
qualification or contra-indication from any evidence provided in support of the Contractor’s economic and financial standing.
Where the capability & capacity of a subcontractor, members of a consortia or any other body will be relied on, separate SPD(s) are
required from each of those other parties relied on.
Where subcontractors are to be used but their capability & capacity are not relied on, the University may choose to request separate
SPD(s).
The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 21889. The ITT code is pqq_5928.
(SC Ref:721796)
six.4) Procedures for review
six.4.1) Review body
Sherriff Court House
Edinburgh
Country
United Kingdom