Section one: Contracting authority
one.1) Name and addresses
WEST MIDLANDS GROWTH COMPANY LIMITED
16 Summer Lane
BIRMINGHAM
B19 3SD
Contact
Charlene Joseph
Country
United Kingdom
NUTS code
UKG31 - Birmingham
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Enhance Core Website Visitor Experience In Line with Optimisation Plan
Reference number
2021-WMGC-0077
two.1.2) Main CPV code
- 72212224 - Web page editing software development services
two.1.3) Type of contract
Services
two.1.4) Short description
Online visibility and ease of access to quality content and information is essential to the positioning of Birmingham and the WM as a credible destination during Gamestime. User experience and technical enhancements to encourage online discovery and to deliver more satisfying online experiences will help our destination in increasing its market share to deliver long term value in presenting the offer and in changing perceptions of visitors over time.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £39,170
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
two.2.4) Description of the procurement
The aim of this procurement is to have and online visibility and ease of access to quality content and information which is essential to the positioning of Birmingham and the WM as a credible destination during games time. The objective is to enhance user experience and technical enhancements to encourage online discovery and to deliver more satisfying online experiences will help our destination in increasing its market share to deliver long term value in presenting the offer and in changing perceptions of visitors overtime. A thorough website audit has been undertaken by our delivery partner CtConsults, within this document, they detail enhancements and technical modifications to the design, structure and user experience of the current visitbirmingham.com website. The delivery of such enhancements can only be undertaken by our incumbent web agency Simpleview - this is due to them being the architects of the software/code that needs to be modified to achieve these goals. For technical compatibility it is prudent that the IP held by Simple View allows the parent owner of that IP to do all service modifications to the website so as not to invalidate any warranties that are given.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The services can be provided only by a particular economic operator for the following reason:
- protection of exclusive rights, including intellectual property rights
Explanation:
It is the intention of WMGC Ltd to directly award Simpleview this contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons.
Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down
of the parameters of the procurement. In the case of this procurement competition is absent and only one supplier can
provide the expertise required to produce the product or has capacity to complete on the scale required.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract
Contract No
2021-WMGC-0077
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
18 January 2022
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
New Mind Internet Consultancy Limited (T/A Simpleview Europe)
Langtons Chartered Accountants, The Plaza, 100 Old Hall Street
Liverpool
L3 9QJ
Country
United Kingdom
NUTS code
- UKD72 - Liverpool
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £39,170
Total value of the contract/lot: £39,170
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Commercial Working Group
16 Summer Lane
Birmingham
B19 3SD
Country
United Kingdom