Section one: Contracting authority
one.1) Name and addresses
University of Sussex
Sussex House
Falmer, Brighton
BN1 9RH
Contact
Kelly Feldman
Country
United Kingdom
Region code
UKJ2 - Surrey, East and West Sussex
National registration number
RC000672
Internet address(es)
Main address
Buyer's address
https://supplierlive.proactisp2p.com/Account/Login
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://supplierlive.proactisp2p.com/Account/Login
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://supplierlive.proactisp2p.com/Account/Login
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
US_22055 - Media Advertising
Reference number
DN1454
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The contract(s) under tender will cover all types of online and offline advertising
services for student recruitment marketing, including, but not limited to, planning and
strategy input, platform/channel expertise and advice, making recommendations to
meet objectives, buying media space, campaign management, optimisation,
tracking, reporting and evaluation.
two.1.5) Estimated total value
Value excluding VAT: £3,750,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
Lot 1 – Online advertising (Digital)
Lot 2 – Offline advertising (Out of Home)
two.2) Description
two.2.1) Title
Lot 1 – Online advertising (Digital)
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKJ2 - Surrey, East and West Sussex
two.2.4) Description of the procurement
We are seeking a supplier that can support our recruitment objectives from campaign planning through to delivery. This will be achieved through a detailed knowledge of our target audiences
combined with a deep knowledge of paid for social and search platforms. Activities
may range from overarching University level awareness raising and promotion, to
subject area specific activities as well as individual courses.
We work with a roster of design agencies to deliver the creative for many of our
campaigns however, creative expertise and support, whether developing initial
concepts or adapting existing creative for specific channels is something that we
expect the successful bidder to be able to fulfil.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
60
This contract is subject to renewal
Yes
Description of renewals
Two optional extensions of 12 months
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot 2 – Offline advertising (Out of Home)
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKJ2 - Surrey, East and West Sussex
two.2.4) Description of the procurement
We will work with an agency to develop and deliver tightly targeted offline/out-of-home
awareness and student recruitment campaigns. Activity is usually planned to coincide
with key dates in the recruitment calendar.
• in advance of recruitment events,
• in the run-up to application deadlines
• and for UG students, in advance of Clearing.
• When budgets allow, we also run awareness boosting activity when students
are in the research and consideration periods of their university application
journey.
The main focus of this activity for prospective students will be to raise awareness of
the university, prompt visits to our website and to drive appropriate visitors to the open
day booking pages on our website.
We require an agency to work with us to maximise the value of our budgets and help
us plan our activity to reach our priority audiences as efficiently as possible.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
60
This contract is subject to renewal
Yes
Description of renewals
Two optional extensions of 12 months
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Originally published as:
Date
8 March 2023
Local time
12:00pm
Changed to:
Date
12 April 2023
Local time
12:00pm
See the change notice.
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
six.4) Procedures for review
six.4.1) Review body
University of Sussex
Sussex House
Falmer, Brighton
BN1 9RH
Country
United Kingdom