Section one: Contracting authority
one.1) Name and addresses
The University of Central Lancashire
Preston
Country
United Kingdom
Region code
UKD - North West (England)
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Media Buying
Reference number
PST 22-161
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Provision of Online and Offline Media Advertising
two.1.5) Estimated total value
Value excluding VAT: £6,000,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKD - North West (England)
two.2.4) Description of the procurement
The University of Central Lancashire (UCLan) is looking to appoint an experienced and sector-leading Media Buying Agency to manage and support the advertising and audience buying requirements for our wide and varied marketing activities.
The requirement is driven by a need and opportunity to raise our profile from among the mass of ‘modern’ universities located across the UK and improve our awareness amongst our wide and varied target audiences.
The core focus of UCLan’s media buying is to drive the recruitment of students across our course portfolio. However, media buying will also be required for other areas of University from time to time including to enhance the reputation of the University and the various services it offers.
To meet the University’s regional, national and international media planning and buying remit our supplier will need to provide wide-ranging expert media consultancy services and must be able to demonstrate knowledge and expertise in new and emerging digital channels as well as offline advertising.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
60
This contract is subject to renewal
Yes
Description of renewals
contract will be up for renewal at the end of the term of the contract
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The contract will be for an initial two years with an option to extend for 3 x 12 months
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
8 March 2023
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
8 March 2023
Local time
1:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
Estimated timing for further notices to be published: February 2028
six.4) Procedures for review
six.4.1) Review body
University of Central Lancashire
Preston
Country
United Kingdom