Section one: Contracting authority
one.1) Name and addresses
University of Bradford
Richmond Building, Richmond Road
Bradford
BD1 7DP
Contact
Philip Smith
Telephone
+44 1274236884
Country
United Kingdom
Region code
UKE41 - Bradford
Internet address(es)
Main address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
0956 Media Buying Services
Reference number
0956-CAS-T24
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Advertising and Marketing Services, comprising the following: The University of Bradford wishes to appoint a single media buying specialist to purchase all media to be delivered to prospective undergraduate and postgraduate students to support student recruitment objectives. Activity will cover a broad mix of digital advertising with some offline services required at various points throughout the cycle.
The contract value covers media buying only, creation of assets to fill advertising space will be the responsibility of the University.
The University has existing frameworks in place for campaign development and asset creation.
two.1.5) Estimated total value
Value excluding VAT: £3,900,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKE41 - Bradford
Main site or place of performance
Bradford
two.2.4) Description of the procurement
Advertising and Marketing Services, comprising the following: The University of Bradford wishes to appoint a single media buying specialist to purchase all media to be delivered to prospective undergraduate and postgraduate students to support student recruitment objectives. Activity will cover a broad mix of digital advertising with some offline services required at various points throughout the cycle.
The contract value covers media buying only, creation of assets to fill advertising space will be the responsibility of the University.
The University has existing frameworks in place for campaign development and asset creation.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
60
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/J69U3BK6R5
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
7 March 2024
Local time
11:00am
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
8 March 2024
Local time
11:00am
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://neupc.delta-esourcing.com/tenders/UK-UK-Bradford:-Advertising-and-marketing-services./J69U3BK6R5" target="_blank">https://neupc.delta-esourcing.com/tenders/UK-UK-Bradford:-Advertising-and-marketing-services./J69U3BK6R5
To respond to this opportunity, please click here:
https://neupc.delta-esourcing.com/respond/J69U3BK6R5" target="_blank">https://neupc.delta-esourcing.com/respond/J69U3BK6R5
GO Reference: GO-202421-PRO-25099820
six.4) Procedures for review
six.4.1) Review body
University of Bradford
Richmond Building
Bradford
BD1 7DP
Telephone
+44 1274233063
Country
United Kingdom