Section one: Contracting authority
one.1) Name and addresses
VisitBritain/VisitEngland
4th Floor, Victoria Square House, Victoria Square
Birmingham
B2 4AJ
Contact
Procurement Team
Country
United Kingdom
Region code
UKI3 - Inner London – West
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Tourism
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
BTA2176 - Search engine optimization Marketing for VB and VW Web
Reference number
BTA2176
two.1.2) Main CPV code
- 72222300 - Information technology services
two.1.3) Type of contract
Services
two.1.4) Short description
Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland’s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £667,925
two.2) Description
two.2.2) Additional CPV code(s)
- 72222300 - Information technology services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
Further Competition under the Crown
Commercial Services RM6124 Communications Marketplace Dynamic
Purchasing System (DPS).
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 65
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 25
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
Further Competition under the Crown
Commercial Services RM6124 Communications Marketplace Dynamic
Purchasing System (DPS).
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
26 November 2025
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
8 Million Stories Ltd
5 Rutland Square
Edinburgh,
EH1 2AS
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
SC430348
Internet address
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £667,925
Total value of the contract/lot: £667,925
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
Country
United Kingdom
Internet address
https://www.visitbritain.com/en
six.4.4) Service from which information about the review procedure may be obtained
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
Country
United Kingdom