Awarded contract

Provision of Student Recruitment Intelligence and Student Recruitment Advertising Services

  • The University of Northampton

F15: Voluntary ex ante transparency notice

Notice reference: 2021/S 000-003302

Published 18 February 2021, 5:05pm



Section one: Contracting authority/entity

one.1) Name and addresses

The University of Northampton

Waterside Campus, University Drive, Northampton

Northamptonshire

NN1 5PH

Contact

Julia Gough

Email

Julia.Gough@northampton.ac.uk

Telephone

+44 1604892663

Country

United Kingdom

NUTS code

UKF2 - Leicestershire, Rutland and Northamptonshire

Internet address(es)

Main address

www.northampton.ac.uk

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Provision of Student Recruitment Intelligence and Student Recruitment Advertising Services

two.1.2) Main CPV code

  • 72300000 - Data services

two.1.3) Type of contract

Services

two.1.4) Short description

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications.

two.1.6) Information about lots

This contract is divided into lots: No

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £750,000

two.2) Description

two.2.2) Additional CPV code(s)

  • 72321000 - Added-value database services
  • 79341400 - Advertising campaign services

two.2.3) Place of performance

NUTS codes
  • UKF2 - Leicestershire, Rutland and Northamptonshire

two.2.4) Description of the procurement

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications.

two.2.11) Information about options

Options: No


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Negotiated without a prior call for competition

  • The works, supplies or services can be provided only by a particular economic operator for the following reason:
    • absence of competition for technical reasons

Explanation:

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications.

The award is made in line with the Public Contract Regulations 2015 Regulation 32(2)(b)(ii) competition is absent for technical reasons.

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes


Section five. Award of contract/concession

A contract/lot is awarded: Yes

five.2) Award of contract/concession

five.2.1) Date of conclusion of the contract

18 February 2021

five.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor/concessionaire

UCAS Media

Rose Hill, New Barn Lane

Cheltenham

GL52 3LZ

Country

United Kingdom

NUTS code
  • UK - UNITED KINGDOM
The contractor/concessionaire is an SME

Yes

five.2.4) Information on value of contract/lot/concession (excluding VAT)

Total value of the contract/lot/concession: £750,000


Section six. Complementary information

six.4) Procedures for review

six.4.1) Review body

University of Northampton

Waterside Campus

Northamptonshire

NN1 5PH

Telephone

+44 1604735500

Country

United Kingdom

Internet address

www.northampton.ac.uk