Section one: Contracting authority
one.1) Name and addresses
County Durham and Darlington NHS Foundation Trust
Darlington Memorial Hospital,Hollyhurst Road
DARLINGTON
DL36HX
Contact
Darly Joseph
Country
United Kingdom
Region code
UKC13 - Darlington
Companies House
211212300
Internet address(es)
Main address
one.4) Type of the contracting authority
Other type
Health
one.5) Main activity
Health
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Contract for the Provision of Integrated Mass Media, Creative and Advertising Agency for Fresh & Balance
Reference number
SP1874
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region.
Our remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst our local population and key audiences using a multi-strand approach based on best national
and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers.
A key element of work is the design and delivery of integrated campaigns from the first set of designs to media planning and delivery, as well as a support strand with printed and digital collateral and web support. This will form the bulk of agency support with the flexibility of a full service agency who can deliver other marketing specialist services as and when needed.
It is contract for 60 months with optional extension of 3 X 12 months.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £6,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKC - North East (England)
two.2.4) Description of the procurement
Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region.
Our remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst our local population and key audiences using a multi-strand approach based on best national
and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers.A key element of work is the design and delivery of integrated campaigns from the first set of designs to media planning and delivery, as well as a support strand with printed and digital collateral and web support. This will form the bulk of agency support with the flexibility of a full service agency who can deliver other marketing specialist services as and when needed.
The contract for 60 months with optional extension of 3 X 12 months.The contract is not a guarantee of continual work and the budget set at a level to accommodate potential future work if elements of the programme were expanded within the timeframe. It will be subject to 1/ continued funding for the Fresh and Balance programme 2/ the requirements as and when for campaigns subject to our budget allocations and 3/ three months' notice of termination convenice of the contract.
two.2.5) Award criteria
Quality criterion - Name: Campaign Content/delivery Content / Weighting: 60%
Quality criterion - Name: Sustainability / Weighting: 10%
Price - Weighting: 30%
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-022215
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
31 January 2025
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Story uk
Newcastle
Country
United Kingdom
NUTS code
- UKC - North East (England)
Companies House
423320857
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £6,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court of Justice
London
Country
United Kingdom