Section one: Contracting authority
one.1) Name and addresses
City & County of Swansea
Civic Centre
Swansea
SA1 3SN
Telephone
+44 1792637242
Country
United Kingdom
NUTS code
UKL18 - Swansea
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0254
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Digital OOH Media – Swansea Enterprise Park
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The City and County of Swansea (‘the Council’) is seeking expressions of interest from appropriately experienced operators with respect to commercial opportunities for supply, management and installation of 4 Digital LED Advertising Boards. (subject to planning consent).
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UKL18 - Swansea
Main site or place of performance
Civic Centre, Swansea, Wales, UK
two.2.4) Description of the procurement
The City and County of Swansea (‘the Council’) is seeking expressions of interest from appropriately experienced operators with respect to commercial opportunities for supply, management and installation of 4 Digital LED Advertising Boards. (subject to planning consent). The identified sites below will be on a long lease agreement for use of the land.
Sites identified on Enterprise Park, Swansea (Subject to planning)
Site 1: Phoenix Way heading Eastbound (Mercure)
Site 2: Upper Fforest Way - Heading towards ASDA
Site 3: Valley Way heading towards Fendrod Lake
Site 4: Jersey Road/ Viking Way
Market climate and demands:
Out of home (OOH) advertising media is the current fastest growing advertising platform across the UK especially digital. Whilst the digital out of home media (OOH) is soaring, e marketer.com has reported that in 2018 470GBP Million was spent on OOH media and 50% of the spend was attributed to digital advertising. Other authorities such as London, Cardiff, Aberystwyth, Kent and Carmarthenshire to name a few have already instigated and converted their billboards to digital.
The use of digital LED displays in place of more traditional paper or stretched vinyl posters is increasingly commonplace in the advertising industry. Unlike their predecessors, digital displays allow for poster images to be changed remotely which greatly improves efficiency and drastically reduces the amount of site visits and physical waste.
Guidance for interested party
At this stage, Swansea Council are looking to establish market interest for the proposed. Interested parties are asked to submit a response to Simon Aspland, Strategic Estates Simon.Aspland@swansea.gov.uk no later than 12 noon Friday 12th March 2021.
Please provide:
· Name of organisation and brief description of background and experience.
· Proposed digital structure and market opportunities.
· Environmental considerations.
· Percentage usage and structure of to the authority.
· Swansea Council would apply for the necessary Planning permissions. The 3rd party would have to adhere to Swansea Councils advertising policies and restrictions on non-appropriate advertisements. It would be the sole responsibility of the 3rd party supplier to obtain all necessary insurances such as public liability/ accidental damage etc.
two.3) Estimated date of publication of contract notice
1 April 2021
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.3) Additional information
Responses to this Prior Information Notice are understood by all parties to be purely informal and will not form part of any subsequent
procurement process.
Not responding to this Prior Information Notice shall not prevent any economic operator from participating in any future procurement
process.
The publication of this Prior Information Notice does not signify the beginning of any formal procurement process and does not constitute
a commitment by the Council to undertake any future procurement process.
The Council may withdraw or amend any information contained in this Prior Information Notice at any time and without notice
(WA Ref:108240)