Section one: Contracting authority
one.1) Name and addresses
Queen's University Belfast
Procurement Office, University Belfast
Belfast
BT7 1NN
Telephone
+44 2890973026
Country
United Kingdom
NUTS code
UKN0 - Northern Ireland
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
QUB/2292/22 Contract for a Marketing Campaigns Partner for Domestic Markets (UK and Ireland)
Reference number
QUB/2292/22
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1The agency will be responsible for: • Development and implementation of multi-channel digital marketing campaigns in domestic markets (UK and ROI)• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance. Lot 2The agency will be responsible for: • Planning and buying of out of home and audio campaigns in domestic markets (UK and Ireland). This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £1,394,000
two.2) Description
two.2.1) Title
Lot 1 - Contract for a Digital Marketing Campaigns Partner in domestic markets (UK and Ireland)
Lot No
Lot 1
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKN0 - Northern Ireland
two.2.4) Description of the procurement
The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1The agency will be responsible for: • Development and implementation of multi-channel digital marketing campaigns in domestic markets (UK and ROI)• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: Yes
Description of options
The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot 2 - Contract for an out of home and audio media planning and buying partner in domestic markets
Lot No
Lot 2
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKN0 - Northern Ireland
two.2.4) Description of the procurement
The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 2The agency will be responsible for: • Planning and buying of out of home and audio campaigns in domestic markets (UK and Ireland). This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. • Robust reporting and advice on out of home and audio opportunities for the University to inform future planning and buying.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: Yes
Description of options
The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-022345
Section five. Award of contract
Contract No
QUB/2292/22
Lot No
1
Title
Contract for a Digital Marketing Campaigns Partner in domestic markets (UK & Ireland)
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
31 January 2023
five.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from other EU Member States: 5
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Net Natives Ltd
Lees House, 21-33 Dyke Road
Brighton
BN1 3FE
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £500,000
Total value of the contract/lot: £750,000
Section five. Award of contract
Contract No
QUB/2292/22
Lot No
2
Title
Contract for an Out of Home and Audio Media Planning and Buying Partner in Domestic Markets (UK & Ireland)
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
31 January 2023
five.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from other EU Member States: 6
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Krow Ireland Ltd
34 Hill Street
Belfast
BT1 2LA
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £500,000
Total value of the contract/lot: £644,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Queen's University Belfast
University Road
Country
United Kingdom