Section one: Contracting authority
one.1) Name and addresses
Pembrokeshire County Council
County Hall, Haverfordwest
Pembrokeshire
SA61 1TP
donna.barker@pembrokeshire.gov.uk
Country
United Kingdom
NUTS code
UKL14 - South West Wales
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0255
one.1) Name and addresses
Wexford County Council
Wexford
Y35WY93
Country
Ireland
NUTS code
IE - IRELAND
Internet address(es)
Main address
one.1) Name and addresses
Pembrokeshire Coast National Park Authority
Llanion Park
Pembroke Dock
SA72 6DY
info@pembrokeshirecoast.org.uk
Country
United Kingdom
NUTS code
UKL14 - South West Wales
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA22450
one.1) Name and addresses
Visit Wexford
Llanion Park
Wexford
SA72 6DY
Country
Ireland
NUTS code
IE - IRELAND
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=
one.2) Information about joint procurement
The contract involves joint procurement
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
Recreation, culture and religion
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of a Destination Marketing Programme under the Ancient Connections Project
Reference number
PROC/2021/071
two.1.2) Main CPV code
- 79413000 - Marketing management consultancy services
two.1.3) Type of contract
Services
two.1.4) Short description
This Tender opportunity is aimed at Marketing Agencies, Destination Marketing Organisations (DMOs), Digital Agencies, Branding Agencies, PR companies and media production and distribution companies, with a particular business focus on the marketing of destinations and tourism products for their clients.
This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections – The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU - Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £124,100 / Highest offer: £127,348 taken into consideration
two.2) Description
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
- 79416200 - Public relations consultancy services
- 79416100 - Public relations management services
- 79416000 - Public relations services
- 63510000 - Travel agency and similar services
- 71241000 - Feasibility study, advisory service, analysis
- 72224000 - Project management consultancy services
- 73000000 - Research and development services and related consultancy services
- 73200000 - Research and development consultancy services
- 73210000 - Research consultancy services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79400000 - Business and management consultancy and related services
- 79410000 - Business and management consultancy services
- 79411000 - General management consultancy services
- 79411100 - Business development consultancy services
- 79413000 - Marketing management consultancy services
- 79415200 - Design consultancy services
- 79952100 - Cultural event organisation services
- 79953000 - Festival organisation services
- 79961000 - Photographic services
- 79960000 - Photographic and ancillary services
- 79961100 - Advertising photography services
- 79961200 - Aerial photography services
- 79961300 - Specialised photography services
- 79961350 - Studio photography services
- 92000000 - Recreational, cultural and sporting services
- 92111200 - Advertising, propaganda and information film and video-tape production
- 92111210 - Advertising film production
- 92111220 - Advertising video-tape production
- 92111230 - Propaganda film production
- 92111240 - Propaganda video-tape production
- 92226000 - Teleprogrammation
- 92312211 - Writing agency services
- 92331210 - Children animation services
- 98000000 - Other community, social and personal services
two.2.3) Place of performance
NUTS codes
- UKL14 - South West Wales
Main site or place of performance
Two regions of North Wexford and North Pembrokeshire
two.2.4) Description of the procurement
The original Ancient Connections’ Destination Work Package defines the purpose of this element of the project as -
- To undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season.
- To undertake cross-selling of each destination within the other destination’s territory
- To undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Fáilte Ireland, Ireland’s Ancient East and Tourism Ireland.
- To promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.
two.2.5) Award criteria
Quality criterion - Name: Method Statement 1 / Weighting: 15
Quality criterion - Name: Method Statement 2 / Weighting: 15
Quality criterion - Name: Method Statement 3 / Weighting: 5
Quality criterion - Name: Creative Approach / Weighting: 15
Quality criterion - Name: Cross Border Contect / Weighting: 15
Quality criterion - Name: Relevant Experience / Weighting: 10
Quality criterion - Name: Methid Statement 4 / Weighting: 5
Price - Weighting: 20
two.2.11) Information about options
Options: Yes
Description of options
Please Note: the Project Team are currently waiting to hear about the success of a funding application for a Phase 2, which would extend the timescale and scope of the project even further until September 2023. Phase 2, if successful will have an additional budget (circa 150,000 EUR) for specific destination and product marketing relating to a new cross-border pilgrimage route; there is likely to be an overlap in terms of time frame between Phase 1 and Phase 2. Tenderers for this contract are not expected to take this into consideration within their bids, however, it is worth noting that they may be offered a contract extension to encompass this work should funding be forthcoming. See Annex 5 - Phase 2 Pilgrimage Product and Destination Marketing for an outline of Phase 2 aims and ambitions.
The extension to Phase 2 is dependent on:
- the Council’s application for additional funding for Phase 2 being approved;
- satisfactory performance and delivery by the successful tenderer during Phase 1;
the successful tenderer, at the request of the Council, prepares a detailed proposal and budget for Phase 2, which is subsequently agreed between the Council and the successful tenderer.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: Yes
Identification of the project
The project is funded by the European Regional Development Fund (ERDF), through the Welsh European Funding Office (WEFO)
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 208-509154
Section five. Award of contract
Contract No
PROC/2021/071
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
8 February 2021
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Heavenly Ltd
Crichton House, Mount Stuart Square
Cardiff
CF105EE
Telephone
+44 7737414651
Country
United Kingdom
NUTS code
- UK - UNITED KINGDOM
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £124,100 / Highest offer: £125,000 taken into consideration
Section six. Complementary information
six.3) Additional information
Free Ancient Connections Webinar – How to Use E-Tender Wales Portal
Wednesday 28th October 2020, 1:30-2:30pm on Zoom
- With Guto Carrod - from Business Wales
This is a 40-minute workshop and demo on how to register, find opportunities, express an interest, start, save, edit and submit a tender on the E-Tender Wales Portal. Followed by a 20-minute Q&A session.
PLEASE REGISTER in advance.
Zoom registration link: https://zoom.us/meeting/register/tJIudOutqzwrE9GUSwHqKdKvRABV-zD6eG7x
(WA Ref:108184)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom