Section one: Contracting authority
one.1) Name and addresses
Llywodraeth Cymru / Welsh Government
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park
Caerdydd / Cardiff
CF10 3NQ
Telephone
+44 3000257095
Country
United Kingdom
NUTS code
UKL - Wales
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007
one.4) Type of the contracting authority
National or federal Agency/Office
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Farming Connect
Reference number
C165/2025/2026
two.1.2) Main CPV code
- 77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services
two.1.3) Type of contract
Services
two.1.4) Short description
This contract was established for the delivery of the Farming Connect Programme, which aims to deliver advice on new technologies and production techniques to Welsh farmers. The aim being to enable farming families to diversify, improve business sustainability and access new markets for their products and services. The contract has been divided into five contract Lots as outlined below:
Lot 1 Farming Connect Knowledge Transfer - To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives.
Lot 2 Farming Connect Lifelong Learning and Development - To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development.
Lot 3 Farming Connect Advisory Service - To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS.
Lot 4 Farming Connect Service Centre - To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme.
Lot 5 Farming Connect Marketing and Communication - To lead on the marketing and communication of all Farming Connect services.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £33,000,000
two.2) Description
two.2.1) Title
Farming Connect Knowledge Transfer
Lot No
1
two.2.2) Additional CPV code(s)
- 77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services
two.2.3) Place of performance
NUTS codes
- UKL - Wales
two.2.4) Description of the procurement
To deliver an innovative programme of knowledge transfer to support the farming industry in delivering greater sustainability, improved competitiveness, and improved environmental performance for farming businesses in line with SFS objectives.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 80
Cost criterion - Name: Cost / Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Farming Connect Lifelong Learning and Development
Lot No
2
two.2.2) Additional CPV code(s)
- 77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services
two.2.3) Place of performance
NUTS codes
- UKL - Wales
two.2.4) Description of the procurement
To deliver a more professional industry through its support for CPD, action learning, mentoring, accredited training, e-learning and clear focus on personal development.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 80
Cost criterion - Name: Cost / Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Farming Connect Advisory Service
Lot No
3
two.2.2) Additional CPV code(s)
- 77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services
two.2.3) Place of performance
NUTS codes
- UKL - Wales
two.2.4) Description of the procurement
To manage the development, coordination and delivery of the Farming Connect Advisory Service to provide integrated advice across a broad range of specialist technical and business management areas tailored to meet individual business needs and support the delivery of the SFS.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 80
Cost criterion - Name: Cost / Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Farming Connect Service Centre
Lot No
4
two.2.2) Additional CPV code(s)
- 77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services
two.2.3) Place of performance
NUTS codes
- UKL - Wales
two.2.4) Description of the procurement
To establish and manage a Customer Service Centre which will act as the main point of contact for all Businesses, it will also promote all activities and services across the Welsh Government Knowledge Transfer Programme.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 80
Cost criterion - Name: Cost / Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Farming Connect Marketing and Communication
Lot No
5
two.2.2) Additional CPV code(s)
- 77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services
two.2.3) Place of performance
NUTS codes
- UKL - Wales
two.2.4) Description of the procurement
To lead on the marketing and communication of all Farming Connect services.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 80
Cost criterion - Name: Cost / Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-034860
Section five. Award of contract
Lot No
1
Title
Farming Connect Knowledge Transfer
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
19 December 2025
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Mentera
Unit 3, Science Park
Aberystwyth
SY233AH
Country
United Kingdom
NUTS code
- UKL - Wales
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £14,550,000
Section five. Award of contract
Lot No
2
Title
Farming Connect Lifelong Learning and Development
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
19 December 2025
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
MENTERA
Uned 3 Parc Gwyddoniaeth, Aberystwyth
Ceredigion
SY233AH
Country
United Kingdom
NUTS code
- UKL1 - West Wales and the Valleys
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £6,000,000
Section five. Award of contract
Lot No
3
Title
Farming Connect Advisory Service
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
19 December 2025
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
MENTERA
Uned 3 Parc Gwyddoniaeth, Aberystwyth
Ceredigion
SY233AH
Country
United Kingdom
NUTS code
- UKL1 - West Wales and the Valleys
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £8,445,000
Section five. Award of contract
Lot No
4
Title
Farming Connect Service Centre
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
19 December 2025
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
MENTERA
Uned 3 Parc Gwyddoniaeth, Aberystwyth
Ceredigion
SY233AH
Country
United Kingdom
NUTS code
- UKL1 - West Wales and the Valleys
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £1,200,000
Section five. Award of contract
Lot No
5
Title
Farming Connect Marketing and Communication
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
19 December 2025
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
MENTERA
Uned 3 Parc Gwyddoniaeth, Aberystwyth
Ceredigion
SY233AH
Country
United Kingdom
NUTS code
- UKL1 - West Wales and the Valleys
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £2,805,000
Section six. Complementary information
six.3) Additional information
Please note this Call-Off Contract has been procured and awarded in compliance with the procedures set out within Dynamic Purchasing System Agreement Reference: Rural Support DPS C119/2023/2024. Under the Public Contracts Regulations 2015 (“PCR 2015”), a contracting authority is not required to issue an award notice for Call-Off Contracts awarded using frameworks, but the Welsh Government has undertaken to voluntarily comply with WPPN 02/22 in relation to the above referenced mini competition under this framework.
(WA Ref:160271)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom