Section one: Contracting authority/entity
one.1) Name and addresses
OPEN UNIVERSITY(THE)
THE OPEN UNIVERSITY
MILTON KEYNES
MK76AA
Contact
Procurement Team
Telephone
+44 1908655814
Country
United Kingdom
Region code
UKJ12 - Milton Keynes
Charity Commission (England and Wales)
RC 000391
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Pan UK Integrated Comms - Public Relations (B2B, B2C) & Social Media Strategy/PRO/ OJEU/2020
Reference number
OUPA10595
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKJ12 - Milton Keynes
two.2.4) Description of the procurement at the time of conclusion of the contract:
An integrated comms agency partner that can provide strategic leadership and delivery of pan UK OU marketing and comms strategy (B2B portfolio, media relations, consumer and social). The focus is primarily on UK (England, Scotland, Wales and Northern Ireland).
The agency partner is capable of delivering fully integrated campaigns that focusses on raising the profile of The Open University in the B2B arena, National, Regional, Consumer and social environments.
two.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months
48
Section four. Procedure
four.2) Administrative information
four.2.1) Contract award notice concerning this contract
Notice number: 2021/S 058-148019
Section five. Award of contract/concession
Contract No
OUPA101595
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract/concession award decision:
24 March 2021
five.2.2) Information about tenders
The contract/concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
23red Ltd
Woking
Country
United Kingdom
NUTS code
- UKJ25 - West Surrey
Companies House
03974936
The contractor/concessionaire is an SME
No
five.2.4) Information on value of the contract/lot/concession (at the time of conclusion of the contract;excluding VAT)
Total value of the procurement: £2,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
No review body identified
N/A
Country
United Kingdom
Section seven: Modifications to the contract/concession
seven.1) Description of the procurement after the modifications
seven.1.1) Main CPV code
- 79416000 - Public relations services
seven.1.3) Place of performance
NUTS code
- UKJ25 - West Surrey
seven.1.4) Description of the procurement:
As original agreement
seven.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession
Start date
10 February 2025
End date
31 July 2025
seven.1.6) Information on value of the contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession:
£2,300,000
seven.1.7) Name and address of the contractor/concessionaire
23red Ltd
Woking
Country
United Kingdom
NUTS code
- UKJ25 - West Surrey
Companies House
3974936
The contractor/concessionaire is an SME
No
seven.2) Information about modifications
seven.2.1) Description of the modifications
Nature and extent of the modifications (with indication of possible earlier changes to the contract):
Additional goods and services as agreed in the original contract to allow for the new tender process to be completed.
seven.2.2) Reasons for modification
Need for additional works, services or supplies by the original contractor/concessionaire.
Description of the economic or technical reasons and the inconvenience or duplication of cost preventing a change of contractor:
It would not be economically beneficial to re-tender for a short period whilst the tender is completed.
seven.2.3) Increase in price
Updated total contract value before the modifications (taking into account possible earlier contract modifications, price adaptions and average inflation)
Value excluding VAT: £300,000
Total contract value after the modifications
Value excluding VAT: £2,300,000