Section one: Contracting authority
one.1) Name and addresses
GCRE Ltd
Global Centre Of Rail Excellence, Onllwyn
Neath Port Talbot
SA10 9HN
Contact
Tamara Evans
Telephone
+44 7590603692
Country
United Kingdom
NUTS code
UKL - Wales
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA81204
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Railway Technology Testing Facility
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Development of Branding for GCRE
Reference number
GCRE_Proc_00001
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
GCRE has procured a creative, innovative and ambitious team to lead the development of brand, brand strategy, identity and associated assets.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £250,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
two.2.3) Place of performance
NUTS codes
- UKL - Wales
Main site or place of performance
Cardiff and South Wales at a site located on land within the local authorities of Powys and Neath Port Talbot
two.2.4) Description of the procurement
The Global Centre of Rail Excellence will be an infrastructure and rolling stock testing and R&D facility which will create innovation opportunities to complement the testing offering and will offer bespoke Innovation accelerator, rolling stock and infrastructure testing, storage, decommissioning, maintenance and servicing asset to the industry and the wider supply-chain. GCRE has procured a creative, innovative and ambitious team to lead the development of brand, brand strategy, identity and associated assets. GCRE is a working name adopted to establish the company and promote its concept and vision. It is now developing and evolving the long-term brand strategy in an innovative and strategic manner, building on firm foundations to achieve long-term impact. It has appointed and is collaborating with an agency with the expertise, strategic perspective and consultative approach to conceive and develop brand / brand identity based on representative insight.
The initial piece of work relating to the branding requirements is estimated at GBP100k. The Estimated Total Contract Value in this Contract Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request from the supplier from time to time during the contract period.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70
Cost criterion - Name: Commercial / Weighting: 30
two.2.11) Information about options
Options: Yes
Description of options
The initial piece of work is regarding the development of branding. However rates provided in the tender submission will also be used for any additional branding and/or marketing requirements requested by GCRE from time to time during the contract period (including any extension).
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
The initial piece of work relating to the branding requirements is estimated at GBP100k. The Estimated Total Contract Value in this Contract Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request from the supplier on a call of basis from time to time during the contract period.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-024511
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 December 2022
five.2.2) Information about tenders
Number of tenders received: 16
Number of tenders received from SMEs: 16
Number of tenders received from tenderers from other EU Member States: 16
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 16
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Golley Slater
Wharton Place, Wharton Street
Cardiff
CF101GS
Telephone
+44 2920388621
Fax
+44 2920228554
Country
United Kingdom
NUTS code
- UKL22 - Cardiff and Vale of Glamorgan
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £250,000
Section six. Complementary information
six.3) Additional information
The initial piece of work relating to the branding requirements is awarded at GBP85k. The Awarded Contract Value in this Contract Award Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request on a call basis from the supplier from time to time during the contract period up to the Contract Value.
(WA Ref:128526)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom