Section one: Contracting authority
one.1) Name and addresses
Driver and Vehicle Standards Agency (DVSA)
Bristol
commercialenquiries@dvsa.gov.uk
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Buying 2023 - 2025
Reference number
K280021687
two.1.2) Main CPV code
- 79341200 - Advertising management services
two.1.3) Type of contract
Services
two.1.4) Short description
This contract is to provide media services for various campaigns.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £765,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
This was conducted as a call off from the Media Buying (RM6123) CCS Framework. Lot 1: Strategic Media Activation (Media Buying) a sole supplier framework managed by the CCS for government departments to procure media channels from a single supplier, currently let to the Manning Gottlieb OMD, who have set up a government media team to buy across all traditional and digital channels. This contract will be used by DVSA for multiple campaigns.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- No tenders or no suitable tenders/requests to participate in response to restricted procedure
- The services can be provided only by a particular economic operator for the following reason:
- absence of competition for technical reasons
Explanation:
This was conducted as a call off from the Media Buying (RM6123) CCS Framework. Lot 1: Strategic Media Activation (Media Buying) a sole supplier framework managed by the CCS for government departments to procure media channels from a single supplier, currently let to the Manning Gottlieb OMD, who have set up a government media team to buy across all traditional and digital channels. Due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons.
The framework was retendered and Manning Gottlieb OMD retained the business, they are the only supplier on the Lot 1. The market is uncontested on media buying and it is a reasonable solution decision to proceed with Manning Gottlieb OMD based on conditions that there is no reasonable alternative in the market.
In the case of this procurement competition is absent and only one supplier can provide the expertise to provide an integrated, end-to-end service for media buying on our existing marketing campaigns with no further competition needed or has capacity to complete on the scale required.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract
Contract No
K280021687
Title
Media Buying 2023 - 2025
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 January 2023
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Manning Gottlieb OMD Group Limited
85 Strand
London
WC2R 0DW
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £765,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Driver and Vehicle Standards Agency (DVSA)
Bristol
Country
United Kingdom