Scope
Reference
2025-WMGC-0653
Description
The West Midlands Growth Company has a requirement to develop new consumer product for visitors to the West Midlands' destinations. This will be based on the authentic character of the region, its people and what is on offer to visitors to bring enjoyment, incentive to visit, develop a deeper understanding of the heritage and the culture of the place.
We are seeking to appoint a consultant - or partner agency - who will work with our regional experts, crafters and tour guides to manage the development and route to market for 3 new themes that encourage visitors to stay longer, learn about our heritage, culture and craft skills, and strengthen the association of the WM region with leisure visits.
Concurrently, VisitEngland, the national lead for the visitor economy, is working on two associated projects which may bring insight to this project - and likewise, this project can bring depth to their work:
• New Domestic market segmentation
• International Product / Market research into segments and products that are most likely to drive inbound visits - and where the gaps are across the country
We strongly encourage liaison with the teams running these projects and a limited amount of time built in to work alongside them. WMGC will facilitate these introductions, and they will bring depth to the resulting case studies.
Contract 1. New Regional Consumer Product Development
Supplier
Contract value
- £45,000 excluding VAT
- £54,000 including VAT
Below the relevant threshold
Date signed
12 January 2026
Contract dates
- 12 January 2026 to 31 March 2026
- 2 months, 20 days
Main procurement category
Services
CPV classifications
- 73200000 - Research and development consultancy services
Contract locations
- UKG3 - West Midlands
Procedure
Procedure type
Below threshold - open competition
Supplier
Leopold Marketing
- Public Procurement Organisation Number: PVZL-2288-WDGR
1st Floor, 1 Plas Newydd
Dolgellau
LL40 1RD
United Kingdom
Telephone: 08435065291
Email: leo@leopoldmarketing.com
Region: UKL12 - Gwynedd
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. New Regional Consumer Product Development
Contracting authority
WEST MIDLANDS GROWTH COMPANY LIMITED
- Companies House: 01631329
11th Floor The Colmore Building
Birmingham
B4 6AT
United Kingdom
Email: procurement@wmgrowth.com
Region: UKG31 - Birmingham
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)