Tender

Marketing Support Services for the Aura Innovation Centre

  • University of Hull

F02: Contract notice

Notice identifier: 2021/S 000-002390

Procurement identifier (OCID): ocds-h6vhtk-0290bd

Published 5 February 2021, 4:09pm



Section one: Contracting authority

one.1) Name and addresses

University of Hull

Hull

Email

a.e.barkworth@hull.ac.uk

Country

United Kingdom

NUTS code

UKE11 - Kingston upon Hull, City of

Internet address(es)

Main address

www.hull.ac.uk

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://supplierlive.proactisp2p.com/Account/Login

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted electronically via

https://supplierlive.proactisp2p.com/Account/Login

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Marketing Support Services for the Aura Innovation Centre

Reference number

DN207

two.1.2) Main CPV code

  • 79340000 - Advertising and marketing services

two.1.3) Type of contract

Services

two.1.4) Short description

We are seeking to appoint suppliers across 4 Lots to deliver marketing support and promotional services for the Aura Innovation Centre. It is expected that these suppliers will be innovative, creative and responsive agencies / consultants / organisations with a track record of developing and delivering outstanding strategic and tactical marketing activity. The successful suppliers will act as an extension to the AIC team and will work closely with the Director, Operations Manager and Marketing and Communications Manager and, where necessary, the University of Hull Marketing & Communications Directorate to ensure consistency of message, tone of voice and brand management

two.1.5) Estimated total value

Value excluding VAT: £233,333

two.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

two.2) Description

two.2.1) Title

Marketing and Communications Services Support

Lot No

1

two.2.2) Additional CPV code(s)

  • 79340000 - Advertising and marketing services
  • 79413000 - Marketing management consultancy services

two.2.3) Place of performance

NUTS codes
  • UKE11 - Kingston upon Hull, City of

two.2.4) Description of the procurement

This Lot comprises the delivery of a wide range of marketing, communications, brand and website services and we are seeking an experienced full-service agency to provide this ongoing support to the Aura Innovation Centre (AIC), working alongside AIC staff as an extension of the in-house team.

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start date

12 April 2021

End date

31 March 2023

This contract is subject to renewal

No

two.2.10) Information about variants

Variants will be accepted: Yes

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: Yes

Identification of the project

ERDF

two.2) Description

two.2.1) Title

Event Management and Marketing

Lot No

2

two.2.2) Additional CPV code(s)

  • 79340000 - Advertising and marketing services
  • 79413000 - Marketing management consultancy services
  • 79950000 - Exhibition, fair and congress organisation services

two.2.3) Place of performance

NUTS codes
  • UKE11 - Kingston upon Hull, City of

two.2.4) Description of the procurement

This Lot comprises the delivery of one large scale event per annum and includes, but not limited to:

 Event branding

 Event promotion and marketing – multi-channel

 Event management – delivery of a wide range of online and offline events – workshops, conferences, roundtable events, awards ceremonies, press launches etc. (to include pre-, on the day and post-event delivery)

 Support with speaker acquisition and management

 Delegate acquisition and ticket sales

 Programme development

 Attracting sponsors and partners

 Staging and AV

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start date

12 April 2021

End date

31 March 2023

This contract is subject to renewal

No

two.2.10) Information about variants

Variants will be accepted: Yes

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: Yes

Identification of the project

ERDF

two.2) Description

two.2.1) Title

Film and Photography

Lot No

3

two.2.2) Additional CPV code(s)

  • 79340000 - Advertising and marketing services
  • 79961100 - Advertising photography services
  • 79961200 - Aerial photography services
  • 79961300 - Specialised photography services
  • 79961350 - Studio photography services
  • 92100000 - Motion picture and video services

two.2.3) Place of performance

NUTS codes
  • UKE11 - Kingston upon Hull, City of

two.2.4) Description of the procurement

This Lot comprises the delivery of a range of film, animation and photography services including, but not limited to:

 Building (internal and external), headshot, corporate, press, case study and event photography

 Corporate, case study and event film and videography

 Video animation – desired, but not essential

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start date

12 April 2021

End date

31 March 2023

This contract is subject to renewal

No

two.2.10) Information about variants

Variants will be accepted: Yes

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: Yes

Identification of the project

ERDF

two.2) Description

two.2.1) Title

Content and Copywriting Services

Lot No

4

two.2.2) Additional CPV code(s)

  • 79100000 - Legal services
  • 79340000 - Advertising and marketing services
  • 79413000 - Marketing management consultancy services

two.2.3) Place of performance

NUTS codes
  • UKE11 - Kingston upon Hull, City of

two.2.4) Description of the procurement

This Lot comprises the delivery of content and copywriting services including, but not limited to:

 Brand messaging frameworks and hierarchies

 Website content and copy

 Website news, blogs and press releases

 Campaign copy and messaging

 Event invitations

 Briefing documents and speeches

 Case studies

 Newsletters

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start date

12 April 2021

End date

31 March 2023

This contract is subject to renewal

No

two.2.10) Information about variants

Variants will be accepted: Yes

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: Yes

Identification of the project

ERDF


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

four.2) Administrative information

four.2.2) Time limit for receipt of tenders or requests to participate

Date

10 March 2021

Local time

12:00pm

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.7) Conditions for opening of tenders

Date

10 March 2021

Local time

1:00pm


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: No

six.4) Procedures for review

six.4.1) Review body

University of Hull

Cottingham Road

Hull

HU6 7RX

Country

United Kingdom