Section one: Contracting authority
one.1) Name and addresses
Menter a Busnes
Y Parc Gwyddoniaeth, Aberystwyth
Ceredigion
SY23 3AH
ilan.jones2@menterabusnes.co.uk
Telephone
+44 1970636565
Country
United Kingdom
NUTS code
UKL - Wales
Internet address(es)
Main address
https://menterabusnes.cymru/home/
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0860
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://www.sell2wales.gov.wales/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://www.sell2wales.gov.wales/
one.4) Type of the contracting authority
Other type
Not for profit organisation
one.5) Main activity
Recreation, culture and religion
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working
collaboratively to highlight the authentic and unique food & drink on offer and
available in Wales. The purpose of the campaign is to encourage visitors to make
Welsh food and drink part of their visitor experience.
The campaign should target Welsh consumers who will visit other parts of Wales as
well as GB Consumers who have an affinity to Wales, from Easter and in the lead up
to Whitsun 2023.
The chosen supplier will be able to demonstrate use of highly targeted and
measurable media planning technology and capabilities that will identify key
audiences in Wales and GB based on their attitudinal behaviours.
two.1.5) Estimated total value
Value excluding VAT: £160,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79342100 - Direct marketing services
two.2.3) Place of performance
NUTS codes
- UKL - Wales
two.2.4) Description of the procurement
A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.
The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.
The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 80
Price - Weighting: 20
two.2.6) Estimated value
Value excluding VAT: £160,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
3
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
6 March 2023
Local time
1:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
6 March 2023
Local time
1:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=128403.
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
(WA Ref:128403)
The buyer considers that this contract is suitable for consortia.
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom