Section one: Contracting authority
one.1) Name and addresses
Transport for Wales
3 Llys Cadwyn, Taff Street
Pontypridd
CF37 4TH
Telephone
+44 2921673434
Country
United Kingdom
NUTS code
UKL - WALES
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA50685
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Transport Related Services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Brand Guardianship
Reference number
TfW320
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
Transport for Wales has procured suitable providers to assist in implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role. TfW’s aim is to build a confident, fully bilingual, customer-focused, and multi-modal brand that is trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £100,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
- 73300000 - Design and execution of research and development
- 79415200 - Design consultancy services
- 72224000 - Project management consultancy services
two.2.3) Place of performance
NUTS codes
- UK - UNITED KINGDOM
Main site or place of performance
TfW offices located in Pontypridd.
two.2.4) Description of the procurement
TfW has appointed a provider to help us build our brand and undertake future strategic brand development. We require assistance in the following areas:
-Strategic brand development and creative direction
-Brand management and guardianship
-Creative development and execution
-Strategic campaign and communications
-Expertise and experience
Our brand will need to engage a range of key audiences, each with specific needs, including:
- Leisure travellers
- Commuters
- Potential travellers
- Stakeholders
The main objectives for this contract:
- To build our brand on firm foundations and develop, evolve, refine our brand strategy
- Our brand is to embrace and drive forward TfW’s commitment to equality, diversity and inclusion.
- For TfW to establish and maintain strategic control of our brand
- To ensure the decisions we make about our brand are insight-driven and drive our engagement
- To embrace communication channels to our audiences and users of our brand, including licenced and other brand users and their creative/marketing agencies
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 70
Quality criterion - Name: Methodology and Approach / Weighting: 15%
Quality criterion - Name: Key areas and overall approach / Weighting: 15%
Quality criterion - Name: Working Collaboratively / Weighting: 10%
Quality criterion - Name: Team Structure and Contract Management / Weighting: 15%
Quality criterion - Name: Development of Brand / Weighting: 10%
Quality criterion - Name: Commitment to equality, diversity and inclusion / Weighting: 5%
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 199-483836
Section five. Award of contract
Contract No
C000320.00
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
15 January 2021
five.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Golley Slater
Wharton Place, Wharton Street
Cardiff
CF101GS
Telephone
+44 2920388621
Fax
+44 2920228554
Country
United Kingdom
NUTS code
- UKL22 - Cardiff and Vale of Glamorgan
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £100,000
Total value of the contract/lot: £100,000
Section six. Complementary information
six.3) Additional information
The final contract price referenced above in V2.4 is an estimate and the actual price of the contract may differ. The exact figure cannot be provided as the work will be issued via packages of work.
(WA Ref:107385)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom