Scope
Reference
STA10249
Description
AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could
severely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat
as a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a
critical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the
market.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and
engagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy,
balanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier
eating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.
Contract 1. Nutrient Profile Modelling
Supplier
Contract value
- £41,666 excluding VAT
- £50,000 including VAT
Below the relevant threshold
Award decision date
6 October 2025
Earliest date the contract will be signed
9 January 2026
Contract dates (estimated)
- 9 January 2026 to 12 October 2026
- 9 months, 4 days
Main procurement category
Services
CPV classifications
- 85140000 - Miscellaneous health services
Contract locations
- UK - United Kingdom
Procedure
Procedure type
Below threshold - without competition
Supplier
Nutrient Talent
1 Portview
Bangor
BT20 5QB
United Kingdom
Email: example@example.com
Region: UKN09 - Ards and North Down
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Nutrient Profile Modelling
Contracting authority
Agriculture and Horticulture Development Board
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
United Kingdom
Email: procurement@ahdb.org.uk
Website: http://www.ahdb.org.uk
Region: UKG13 - Warwickshire
Organisation type: Public authority - central government