Scope
Description
RBWM are exploring options to procure a tourism sales and marketing specialist to support membership growth and retention, drive upsells and cross sales for its VisitWindsor arm. The supplier would be entitled to a share of the revenue. The company will be expected to:
- Create a new CRM system to manage and monitor sales and conversations.
- Provide a dedicated Account Manager as an extension of the VisitWindsor team.
- Work with VisitWindsor membership pack with clear ROI on packages.
- Research database of businesses and outreach to gain decision maker.
- Contact tourism-facing businesses not currently members.
- Convert memberships from calls/engagement.
- Create confirmation agreements.
- Create member product listings on VisitWindsor destination management system.
- Invoice members, share live reconciliation document with VisitWindsor and pay RBWM revenue share on monthly basis.
- Work with members to ensure they are maximising their referrals and ROI.
- Call the member every 6 to 8 weeks to discuss ROI and suggest changes/alterations to listing to support a higher CTR.
- Continual communication on Windsor and Maidenhead news and opportunities.
- Represent VisitWindsor professionally, maintaining the high standards set by the team, build relationships and create trust and a supportive understanding ear.
- Work on renewals 90 days out to ensure members are aware and have the stats required and understand the support they have had over the previous year.
For a high-level breakdown of businesses and non-members in the area, please contact: Joey.Stanford@RBWM.gov.uk.
Contract dates (estimated)
- 1 August 2026 to 31 August 2031
- Possible extension to 31 August 2036
- 10 years, 1 month
Main procurement category
Services
CPV classifications
- 75125000 - Administrative services related to tourism affairs
- 79340000 - Advertising and marketing services
- 98100000 - Membership organisation services
Contract locations
- UKJ - South East (England)
Engagement
Engagement deadline
22 January 2026
Engagement process description
RBWM is keen understand market interest and capacity. If you think your organisation could provide these services, please e-mail: Joey.Stanford@RBWM.gov.uk. Please e-mail the same if you have any questions. Responses must be provided by 4pm on 22/01/2026.
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Procedure
Special regime
Concession
Contracting authority
Royal Borough of Windsor & Maidenhead
- Public Procurement Organisation Number: PJQM-1124-QDHW
St Ives Road
Maidenhead
SL6 1RF
United Kingdom
Email: procurement@rbwm.gov.uk
Region: UKJ11 - Berkshire
Organisation type: Public authority - sub-central government