Scope
Reference
DN791229
Description
The aim of this commission is to help build a compelling and robust storytelling narrative and brand, inspired by the region’s varied offer that better reflects the area, and to help develop an overarching Destination Management Plan for the region that can be woven into every touchpoint for the Cambridgeshire & Peterborough’s visitor economy to:
• Unlock and promote the region’s distinctive heritage and tourism offer - to create a seamless visitor journey underpinned by clear storytelling, local advocacy and connected thematic itineraries, positioning the region as an outstanding destination of both domestic and international appeal.
• Build upon the strength of Cambridge and its existing Destination Management Plan to utilise the asset ensuring regional spread of visitor benefits.
• Strengthen the resilience of the region’s visitor economy by driving business growth, addressing skills gaps, and encouraging regenerative tourism, to increase visitor dwell times and spend, encourage longer stays and reduce to seasonal peaks.
The Contract is intended to start week from commencing 13th October 2025 or as otherwise agreed.
The Contract includes an option to extend for a further period or periods up to a total of 6 months, taking the Contract term to a maximum of 12 months.
Lot 1. Lot 1 - Destination Management Plan for Cambridgeshire & Peterborough
Description
Five-year Destination Management Plan: Setting a clear vision for the growth, promotion and future of our region as a tourism destination
Lot 2. Lot 2 - Story Telling Narrative and Brand Development
Description
Narrative Development: Defining the Story of Cambridgeshire & Peterborough and Bringing the Story to Life
Contract 1. Lot 1 - Destination Management Plan for Cambridgeshire and Peterborough
Lots
Lot 1. Lot 1 - Destination Management Plan for Cambridgeshire & Peterborough
Supplier
Contract value
- £47,481.25 excluding VAT
- £56,977.50 including VAT
Below the relevant threshold
Date signed
24 November 2025
Contract dates
- 1 December 2025 to 30 November 2026
- 1 year
Main procurement category
Services
CPV classifications
- 73000000 - Research and development services and related consultancy services
- 79400000 - Business and management consultancy and related services
Contract 2. Lot 2 - Storytelling and Brand Development
Lots
Lot 2. Lot 2 - Story Telling Narrative and Brand Development
Supplier
Contract value
- £44,950 excluding VAT
- £53,940 including VAT
Below the relevant threshold
Date signed
24 November 2025
Contract dates
- 1 December 2025 to 31 October 2026
- 11 months
Main procurement category
Services
CPV classifications
- 73000000 - Research and development services and related consultancy services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
Procedure
Procedure type
Below threshold - open competition
Suppliers
G C Insight
- Public Procurement Organisation Number: PDHQ-2726-MPXT
Lee House, 90 Great Bridgwater Street
Manchester
M1 5JW
United Kingdom
Contact name: Lauren Newby
Email: lauren.newby@gcinsight.co.uk
Region: UKD33 - Manchester
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Lot 1 - Destination Management Plan for Cambridgeshire and Peterborough
Gubi Consulting
- Public Procurement Organisation Number: PGJG-9466-TTNY
Carrer l'espinagosa 3
Barcelona
08017
Spain
Contact name: Guy Bigwood
Email: Guy@gds.earth
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 2. Lot 2 - Storytelling and Brand Development
Contracting authority
Cambridgeshire & Peterborough Combined Authority
- Public Procurement Organisation Number: PBXV-5726-VWGJ
Cambridgeshire & Peterborough Combined Authority, 2nd floor, Pathfinder House, St Mary's Street
Huntingdon
PE29 3TN
United Kingdom
Contact name: CPCA Procurement
Telephone: +441480277180
Region: UKH12 - Cambridgeshire CC
Organisation type: Public authority - sub-central government