Section one: Contracting authority
one.1) Name and addresses
Post Office Ltd
London
EC2Y 9AQ
rhona.mclaren@postoffice.co.uk
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Other type
Post Office
one.5) Main activity
Other activity
Postal services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Buying and Planning , affiliates and aggregators management
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £115,000,000
two.2) Description
two.2.1) Title
Media Planning, buying and Attribution
Lot No
1
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341000 - Advertising services
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK wide
two.2.4) Description of the procurement
media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (audio visual such as TV), radio, OOH (Out of Home), print, digital, social, PPC and influencer and media partnership, and marketing effectiveness and requires attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics.
two.2.5) Award criteria
Quality criterion - Name: Planning / Weighting: 16.8
Quality criterion - Name: evaluation / Weighting: 28
Quality criterion - Name: execution / Weighting: 16.9
Quality criterion - Name: general / Weighting: 8.4
Price - Weighting: 30
two.2.11) Information about options
Options: Yes
Description of options
2 year contract with 3 x 1 year potential extensions tim
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Competitive procedure with negotiation
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 093-223312
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
c101398
Lot No
1
Title
Media Planning, buying and attribution services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
31 August 2021
five.2.2) Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
DENTSU LONDON LIMITED
10 Triton Street, London, NW1 3BF
london
NW1 3BF
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £65,000,000
Total value of the contract/lot: £65,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
UK high Court
London
Country
United Kingdom