Scope
Reference
C20252424
Description
Ofcom require data to support our work implementing Part 2 of the Media Act which introduces new rules to ensure content provided by the Public Service Broadcasters (the BBC, ITV, Channel 4, Channel 5, S4C in Wales and STV in Scotland) is available, prominent, and easily accessible on a range of connected TV platforms that are accessed via smart TVs, smart sticks and set top boxes.
The data will provide us with insights into prominence across relevant platforms, including the share of user interfaces occupied by PSBs and estimates of the monetary value of prominence slots. There are likely to be low/mid-teens number of platforms in scope of the new prominence obligations.
Contract 1. Measuring Prominence on Connected TVs
Supplier
Contract value
- £204,000 including VAT
Below the relevant threshold
Date signed
12 September 2025
Contract dates
- 17 September 2025 to 29 October 2027
- 2 years, 1 month, 13 days
Main procurement category
Services
CPV classifications
- 72300000 - Data services
Contract locations
- UK - United Kingdom
Procedure
Procedure type
Below threshold - limited competition
Supplier
Loopr Ltd
First Floor, 5 Fleet Place
London
EC4M 7RD
United Kingdom
Email: hello@looperinsights.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Measuring Prominence on Connected TVs
Contracting authority
Ofcom
- Public Procurement Organisation Number: PQQZ-1663-NWMN
Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
United Kingdom
Region: UKI44 - Lewisham and Southwark
Organisation type: Public authority - sub-central government