Section one: Contracting authority
one.1) Name and addresses
Lycee Francais Charles de Gaulle
35 Cromwell Road
London
SW7 2DG
communication@lyceefrancais.org.uk
Telephone
+44 2075846322
Country
United Kingdom
NUTS code
UKI33 - Kensington & Chelsea and Hammersmith & Fulham
Internet address(es)
Main address
http://www.lyceefrancais.org.uk
Buyer's address
https://www.mytenders.co.uk/search/Search_AuthProfile.aspx?ID=AA25527
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
one.4) Type of the contracting authority
Other type
French school under direct management from the AEFE, Agency for French education abroad
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
360° BRANDING MARKETING & COMMUNICATION CAMPAIGN FOR UK NETWORK OF FRENCH SCHOOLS
Reference number
BMCC2022
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The purpose of the tendering is to select the best communications and/or advertising agency to create the common branding for French Schools in the UK and to promote such branding over two years to increase enrolment at each school.
The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes to task a Communications agency with designing a 2-year branding, communications and marketing campaign to raise public awareness about its Unique Selling Propositions and recruit more pupils. The Lycée Français Charles de Gaulle de Londres (hereafter “the Lycée” / “the Contracting Authority”) acts as a representative for the network as it is directly managed by the AEFE (Agence pour l’Enseignement Français à l’Étranger - France’s Ministry for Europe & Foreign Affairs’ Agency for French Education Abroad - hereafter “the Agency”).
two.1.5) Estimated total value
Value excluding VAT: £250,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKI33 - Kensington & Chelsea and Hammersmith & Fulham
Main site or place of performance
LONDON
two.2.4) Description of the procurement
The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes to task a Communications agency with designing a 2-year branding, communications and marketing campaign to raise public awareness about its Unique Selling Propositions and recruit more pupils. The Lycée Français Charles de Gaulle de Londres (hereafter “the Lycée” / “the Contracting Authority”) acts as a representative for the network as it is directly managed by the AEFE (Agence pour l’Enseignement Français à l’Étranger - France’s Ministry for Europe & Foreign Affairs’ Agency for French Education Abroad - hereafter “the Agency”).
two.2.5) Award criteria
Quality criterion - Name: QUALITY / Weighting: 60
Price - Weighting: 40
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
Please refer to the Tender Documents
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
4 March 2022
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
7 March 2022
Local time
9:00am
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
Please refer to the Tender Documents
NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at https://www.mytenders.co.uk/Search/Search_Switch.aspx?ID=225078.
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.mytenders.co.uk/sitehelp/help_guides.aspx.
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
(MT Ref:225078)
six.4) Procedures for review
six.4.1) Review body
AEFE
PARIS
Country
France