Section one: Contracting authority/entity
one.1) Name and addresses
UNIVERSITY OF KEELE
Keele Campus
NEWCASTLE
ST55BG
Contact
Lorraine Edwards
Telephone
+44 7812734327
Country
United Kingdom
NUTS code
UKG - WEST MIDLANDS (ENGLAND)
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Prospective Student Engagement and Conversion
Reference number
KU/289/LJE/CD/2020
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients.
Section six. Complementary information
six.6) Original notice reference
Notice number: 2021/S 000-000853
Section seven. Changes
seven.1.2) Text to be corrected in the original notice
Section number
II.2.7
Place of text to be modified
Start Date and Description of renewals
Instead of
Text
1 August 2021
The contract will run for an initial period of thirteen months from 1st August 2021 to 30th
September 2022 with options to extend for a further three thirteen months period, reviewed
annually, with a final end date of 30th September 2025.
Read
Text
1 October 2021
The contract will run for an initial period of twelve months from 1st October 2021 to 30th September 2022 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2024 if extensions are agreed.